In today’s hot solar market, a big challenge for installers is how to generate better residential solar leads.
The cost to acquire a new residential solar customer now hovers around 49 cents a watt, which adds up to about $3,000 for a typical home installation, according to GTM Research.
That’s certainly because of heavy competition to reach homeowners in the hottest solar markets such as California, Massachusetts or New Jersey.
But the ineffectiveness of traditional marketing and sales tactics must also be a reason why it’s so expensive for solar companies to get a new home install.
Telemarketing, cold-walking, direct mail, pay-per-click ads — in a world where consumers have less tolerance than ever for marketers interrupting their day, these outreach methods just don’t work as well as they used to.
After blowing their marketing budgets on old-school outbound marketing, solar installers are finding themselves with more and more weak residential solar leads that close at a low rate. This adds to their costs, reduces their profits, and hurts the morale of their salespeople.
Because of the ITC extension, the COP 21 climate agreement and the EPA Clean Power Plan, 2016 promises to be a big year for solar. There’s opportunity for fast sales growth, if only solar companies know how to grasp it.
To help solar installers start the new year off right, I’ve compiled three of the most popular articles from the Curren Group’s Solar Marketing Review. Each article will help solar marketers to master a different piece of generating residential solar leads themselves.
Step 1: Learn How to Make Residential Solar Leads Online
Stop Buying Solar Leads and Start Making Your Own
Our most popular article ever. Buying lists may be a quick way to get solar leads, but they can be low quality. Here’s how you can generate better leads on your own website.
Step 2: Fix Your Website
9 Things People Hate about Your Solar Website
Generating your own residential solar leads starts with your own website. If you’re not getting the amount of web traffic you want, maybe the problem is that your website is turning visitors away. Here’s how to fix the most common problems.
Step 3: Get More Online Traffic
5 Ways to Build Web Traffic and Build Solar Leads
Blogging is a powerful tool to generate solar leads through inbound marketing. But you need to get traffic to your blog. Here’s how.
— Erik Curren, Curren Media Group