Main Street Solar is one of the top installers in Virginia. They’ve done installations across categories, from residential and commercial to government. And they’ve got beautiful photos of hundreds of projects to demonstrate the breadth of their work.
But given the evolution of the solar market in the state, the company decided that they wanted to focus more on home solar. They also wanted to use inbound marketing to reach homeowners more effectively.
So Main Street Solar hired the Curren Group to start and inbound marketing program to get the company more high quality leads for residential solar buyers.
To create the right foundation for the campaign, the Curren Group redesigned the company’s website as an eye-catching portal for homeowners considering solar, with a small photo gallery of projects displayed at the bottom of each page. A link below the mini-gallery allows visitors to easily navigate to the full gallery from anywhere on the site.