Staunton, VA Online Green Marketing & Social Media, Web Design Company
Seth Godin’s column today asks us to rethink when businesspeople start to think about how to reach customers and ambassadors for a new product or service. As Godin writes, things have changed: In the Mad Men era, we added marketing last. Marketing and advertising were the same thing, and the job was to promote what [...]
Do you work with a non-profit group that has a board of directors to whom you report? Then perhaps your board members have ideas about how your group can accomplish their goals better, particularly in marketing. And what about web design? Everybody has their favorite colors, a design element that they saw on another group’s [...]
The most important part of any written piece is the headline. Why? Because it’s what gets people to read your piece — or not. Headlines are even more important online than in print, because readers are skimming more quickly and are being much more picky about what they spend time reading. HubSpot has come out [...]
If you live near Staunton or anywhere in the central Shenandoah Valley of Virginia, we’d like to invite you to sign up for one — or both! — of the courses we’ll be teaching this fall at Blue Ridge Community College in Weyers Cave. First, starting on the evening of Wednesday, September 21 and continuing [...]
Every business wants more customers or clients. And most businesses also want more word-of-mouth marketing — the most effective way to drive sales. To get both of these things, what you need is an audience, one that is ever growing. To get that audience, to keep them interested in you, and then to recruit even [...]
You’ve no doubt heard lots of talk about Baby Boomers, Xers and Generation Y or the Millennials. People are supposed to have different values and attitudes depending on the year when they were born and the period of history in which they grew up. For example, at work, Xers expect more autonomy and consultation from [...]
Too many businesses focus on attracting new customers while forgetting about the loyal folks who’ve already bought from them. That’s too bad, because research has shown that it can be five times more expensive to get a sale from a new customer than to sell something to somebody who’s already bought from you. For that [...]