Yes, doing well on search engines is all about your content. You need to have high quality text and multimedia that people want to see. You also need to keep serving it up fresh so that people will want to come back. Offering both will also keep Google happy. But there are a few other things Google likes also, from keywords to links, metatags and social signals (what's that?). This handy … [Read more...]
Heritage Hospitality Management
March 14, 2013 by Leave a Comment
Based in Staunton, VA, Heritage Hospitality Management, Inc. owns, manages and develops Hilton and Marriott franchises. The company works closely with brand representatives, area banks, and skilled builders to deliver first-class hotels. Each of their half dozen hotels already had its own website for hotel guests and others, but the umbrella company lacked a site of its own for its … [Read more...]
Renaissance Planning Group Blog
March 14, 2013 by Leave a Comment
The Renaissance Planning Group is a planning, design, and policy analysis consulting firm that specializes in the integration of transportation, land use, urban design, and technology for communities to create thoughtful, lasting plans and policies. To help establish itself as an industry leader, the company wanted to take advantage of the powerful communications and brand-building … [Read more...]
Heifetz International Music Institute
March 14, 2013 by Leave a Comment
The Heifetz Institute is dedicated to the artistic growth and career development of some of the most talented and promising young musicians in the world. They needed a website to highlight their summer residential program for young musicians and allow for potential students to file applications online. With their new Wordpress site from the Curren Group, the Institute is now able to process … [Read more...]
In 2013, you’ll need good writing more than ever
January 2, 2013 by Leave a Comment
Ever since the advent of social media turned the Web from a one-way medium with website owners talking to passive audiences into a truly interactive, two-way conservation where audiences can talk back, the demands for higher quality internet content, especially writing, have increased. Don't sell me; talk to me In the past, customers and other web visitors would settle for straight up pitches, … [Read more...]
Need help blogging? Hire it out
September 19, 2012 by Leave a Comment
You may already know that blogging is the best way to build regular traffic to your website because it's the most effective way to add new content. To get new visitors, you need to do well in search engines, ideally coming up on the first page of any search related to your targeted search terms. And to do that, you need to give search engines what they want above all -- new content. But … [Read more...]
Lisa Shelton, Massage Therapy
September 1, 2012 by Leave a Comment
After years as a physical therapist in medical settings, Lisa Shelton wanted to start her own practice as a massage therapist offering myofascial release and craniosacral therapy. … [Read more...]
Staunton Creative Community Fund
September 1, 2012 by Leave a Comment
The Staunton Creative Community Fund, an innovative micro-lender, knew it could reach more entrepreneurs through social media and an active blog. … [Read more...]
Valley Conservation Council
September 1, 2012 by Leave a Comment
The Valley Conservation Council, a land trust that helps preserve open space in the Shenandoah Valley, wanted a site that would appeal to both landowners and potential donors. … [Read more...]
Stuart Hall School Gala
September 1, 2012 by Leave a Comment
Parents organizing Stuart Hall's fundraiser wanted a site separate from the school's website with a visually arresting look. … [Read more...]
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