Staunton, VA Online Green Marketing & Social Media, Web Design Company
With all the clutter out there, it’s hard enough to get people to visit your website or blog. And it’s just getting worse, with more than a million new websites added every single month. I’ve talked many times about how to cut through that clutter and to go the people who are most likely to [...]
If you run a business, you may want it to be absolutely perfect in every way. It’s your baby, after all. You know it’s unrealistic. You know perfectionism will stress you out and alienate your employees and suppliers. But you think your customers demand it. So what choice do you have? Plenty, it turns out. [...]
“Build it, and they will come.” Everybody remembers this line from Kevin Costner’s film Field of Dreams. It’s an inspiration to anyone who’s creating a new business online, whether you’re building a website, starting a Facebook page or Twitter feed or posting your photos on Flickr. We all think that if we build it, someone [...]
If you haven’t seen the hilarious “Inbound Marketing Rap” just put out by HubSpot, you should watch it right now. It’s three minutes that will brighten your day, from Chuck “The SEO Rapper.” But it will also get thinking about ways you can jump start your marketing and advertising. Sure, the video says that marketing [...]
“On the average, five times as many people read the headline as read the body copy,” famously quipped ad guru David Ogilvy. “When you have written your headline, you have spent eighty cents out of your dollar.” Did you know that most people will pass your blog post along to their friends without ever reading [...]
“If you’ve been in business for a while,” begins a post on Copyblogger today, “you’ve probably heard the concept of know, like and trust. Salespeople often talk about it as a lead-generating tactic used before the sale. Good salespeople know that a prospect needs to know, like and trust you before she’s willing to complete [...]
Let’s say you’re coming home from work and you get to your front door, fumble for your keys and can’t find them. You look in all your pockets, in your purse or briefcase. You even go back out to the car and check under the seats, in the glove compartment, in the cup holders. Nothing.
One in an occasional series on best business practices. In a culture where management is king, unions are vilified, and the almighty dollar is more important than humans and human relationships, it’s not surprising that a good number of businesses give no thought to the impact of high employee turnover. But businesses ignore this issue [...]
Show you’re the smartest guy in the room: make Skepticism your middle name. “Here’s why that idea won’t work.” “You won’t be able to execute on that.” “Our organization’s not set up for that.” This is just one way to protect your business against that most destructive of forces. Creativity. Here’s another.