Solar companies can better reach customers by choosing the right name, telling their own story, and showing how they’re different from competitors.
A great-looking and effective business logo is key to developing your brand and building business. What are the clues that it may be time for a new logo design?
A few helpful resources to step up your green marketing efforts.
Things I wish I had known — or understood — about looking for a job and building a career.
Huge companies like GM, Microsoft and Walmart spend millions of dollars each per year on competitive intelligence — basically, spying on what their competitors are doing and planning to do in order to keep up with them. Most of this corporate intelligence gathering is perfectly legal but it can be very expensive, involving private investigators […]
The Supreme Court may have ruled that corporations are people. Marketers trying to create loyalty to and even inspire love for a corporate brand want consumers to think the same thing. But despite clever brand marketing, fortunately, the rest of us can still tell the difference between a human and a company. If you own […]
Many people who talk about branding or website design say that you should use certain colors and stay away from others based on your audience. For example, red turns women off but attracts action from men, while both sexes like blue, but it’s so common that to make your stuff stand out you need to […]
You may already know that blogging is the best way to build regular traffic to your website because it’s the most effective way to add new content. To get new visitors, you need to do well in search engines, ideally coming up on the first page of any search related to your targeted search terms. […]
One in an occasional series on best business practices. In a culture where management is king, unions are vilified, and the almighty dollar is more important than humans and human relationships, it’s not surprising that a good number of businesses give no thought to the impact of high employee turnover. But businesses ignore this issue […]
Ms. Andrea Thomas Senior Vice President of Sustainability Walmart Stores, Inc. Bentonville, AR Dear Ms. Thomas: Congratulations! As a regular Walmart customer, I wish you all the best in your new position. I recognize that you’ve got a huge opportunity to make the world a better place, along with a huge challenge to help the […]