Web Design and Online Marketing
If you haven't seen the hilarious "Inbound Marketing Rap" just put out by HubSpot, you should watch it right now. It's three minutes that will brighten your day, from Chuck "The SEO Rapper." But it will also get thinking about ways you can jump start your marketing and advertising. Sure, the video says that marketing is not an "expense" but an "investment." HubSpot gets paid to say that, as … [Read more...]
A recession feels statistical, anecdotal, and removed from reality when it's just an ongoing news story in the daily paper and on TV. It's much more real when someone you know is unemployed, underemployed, or looking for work in the wake of downsizing rumors at their firm. And when everyone you know in turn knows a few folks in that boat, the recession hits home pretty clearly. The upside is … [Read more...]
Ms. Andrea Thomas Senior Vice President of Sustainability Walmart Stores, Inc. Bentonville, AR Dear Ms. Thomas: Congratulations! As a regular Walmart customer, I wish you all the best in your new position. I recognize that you've got a huge opportunity to make the world a better place, along with a huge challenge to help the world's biggest company do more than greenwashing. I must … [Read more...]
Can large corporations ever be really green? OgilvyEarth, the new green shop in the giant Madison Avenue agency founded by iconic ad man David Ogilvy, says yes. They've put out an earnest guide to green marketing, From Greenwash to Great, with case studies from famous brands to inspire corporate marketers to go green. The guide gives good, noble advice that's also smart marketing: Make … [Read more...]
"Let this be our national goal," Richard Nixon said in response to the Arab oil embargo in 1974. "At the end of this decade, in the year 1980, the United States will not be dependent on any other country for the energy we need to provide our jobs, to heat our homes, and to keep our transportation moving." Similar quotes can be found for presidents Carter through Bush II. Obama goes one step … [Read more...]
Don't even think about reaching out to people who care about the environment and clean energy unless you sell something that's good for the Earth or advocate for a truly green cause. "All natural" kids cereal made from genetically engineered corn? Chicken nuggets from cluckers pumped up with hormones? Fuggedaboudit. That's greenwashing, and it can kill any hope for reaching green … [Read more...]
One of the things that makes the Curren Media Group different is that we don't just hand you a website, blog, or social media presence and then say … Read More
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