Web Design and Online Marketing
Ever since the advent of social media turned the Web from a one-way medium with website owners talking to passive audiences into a truly interactive, two-way conservation where audiences can talk back, the demands for higher quality internet content, especially writing, have increased. Don't sell me; talk to me In the past, customers and other web visitors would settle for straight up pitches, … [Read more...]
Seth Godin's column today asks us to rethink when businesspeople start to think about how to reach customers and ambassadors for a new product or service. As Godin writes, things have changed: In the Mad Men era, we added marketing last. Marketing and advertising were the same thing, and the job was to promote what was made. In the connection era, the marketing is the product, the service and … [Read more...]
If you live near Staunton or anywhere in the central Shenandoah Valley of Virginia, we'd like to invite you to sign up for one -- or both! -- of the courses we'll be teaching this fall at Blue Ridge Community College in Weyers Cave. First, starting on the evening of Wednesday, September 21 and continuing for three more Wednesdays after that, Erik will help you build your own web site in … [Read more...]
Every business wants more customers or clients. And most businesses also want more word-of-mouth marketing -- the most effective way to drive sales. To get both of these things, what you need is an audience, one that is ever growing. To get that audience, to keep them interested in you, and then to recruit even more people to join your audience, you need to establish yourself as a likeable … [Read more...]
Too many businesses focus on attracting new customers while forgetting about the loyal folks who've already bought from them. That's too bad, because research has shown that it can be five times more expensive to get a sale from a new customer than to sell something to somebody who's already bought from you. For that new customer, you have to figure in the money you spend on ads and … [Read more...]
Q: I know I could build my business if I only just had more access to financing. But the banks are so tight these days with loans and lines of credit. I really want to get into a bigger location, but I can't seem to make it work. What can I do? A: Constraints -- deadlines, short staffing, distance from customers or suppliers, low marketing budgets -- are just a part of business, as they are of … [Read more...]
With all the clutter out there, it's hard enough to get people to visit your website or blog. And it's just getting worse, with more than a million new websites added every single month. I've talked many times about how to cut through that clutter and to go the people who are most likely to be interested in you: offer content that will be valuable and interesting to them, keep it short and … [Read more...]
One of the things that makes the Curren Media Group different is that we don't just hand you a website, blog, or social media presence and then say … Read More
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