My background is in marketing and communications, but my passion is working with companies that help people and help the environment.
Most recently, I did sales and marketing for a growing commercial solar developer, Secure Futures. Despite facing one of the nation’s toughest markets for renewable energy — in a southeastern U.S. state with cheap grid power and no mandatory RPS or state support for renewables — I helped the company develop what was then the largest solar array in the state.
To begin the massive process of trying to level the playing field for renewable energy, I also helped lead a statewide lobbying and advocacy effort to successfully allow power-purchase agreements (PPAs).
Starting a couple decades earlier, I’ve been involved in campaigns for clean energy and the environment. Long active with the Sierra Club and other green groups, with my wife Lindsay in 2010 I launched Transition Voice, an international online magazine supporting the transition from an Oil Age economy based on fossil fuels to the real new economy of clean energy, efficiency and conservation. I am a contributor to Solar Power World.
With stints at one of the oldest and largest public relations agencies in the world, Hill and Knowlton, as well as boutique agencies helping launch tech startups, I got experience in public relations and dealing with the news media. I also serve as an elected member of city council in my current hometown of Staunton, Virginia, where I advocate for clean energy in my community and around the state.
That advocacy and PR experience, along with a decade building websites, helps me get Curren Group clients the attention they deserve online.
I’m a member of the American Marketing Association and am also certified by HubSpot in Inbound Marketing, a powerful method to help our clients run online campaigns that generate leads more effectively than traditional outbound marketing tactics like ads, cold calls and direct mail. I’m also certified in search engine optimization by industry leader Yoast.