Strategy. We help you align your marketing with your business goals – especially if those goals include doing green business. Once we see how your ads, PR, and print materials work with your website, we help you leverage the internet to reach your key audiences in the way that is right for them. [Read more...]
Design. We combine creative talent with your brand to deliver a clear and attractive message, which is more important than ever if you are offering a product or service that’s good for the Earth and good for people. We help you define your value proposition (what makes you different, and better), develop your brand personality and then develop online environments as attractive hubs for your content. [Read more...]
Media. Of course, relying on the internet over traditional print media is an inherently green strategy, using less paper and other physical resources. It’s also “green” in the bigger sense of transparent, responsible, and open to interact collaboratively with your audiences online. We put special emphasis on knowing how and where your audiences want most to engage with you online to generate sales, encourage positive word of mouth, and build long-term relationships. [Read more...]
Monitoring and Measuring. We look out to see what people are saying about you and what they’re doing about it online by keeping our finger on the pulse of both traditional news media and new, social media. We’ve got special expertise to help make sure that your green communications don’t come off as green-washing, but as the real deal. [Read more...]
Training. A key difference between us and others is that we don’t just hand you a website or social media program and walk away. Instead, we offer clear and practical training to help empower you and your colleagues to make your own voices heard online. [Read more...]
We’d be happy to talk about your needs and how integrated online communications might be able to help. If you’d like to know more, contact us for a free, no-obligation consultation on going green and putting the internet to work for you.