Facebook, Twitter, LinkedIn, Flickr, Digg, Foursquare, blogs. It’s Web 2.0. There are more ways than ever for you to reach people online. It’s exciting. But it can also be confusing and, yes, a bit scary. You know that the Internet can help. And you don’t want to be left behind. But where to begin?
The Age of Aquarius
Will being able to text that you ordered the extra-large Hawaiian Deep Dish last night at Pizza Hut straight to Twitter save humanity? Will Web 2.0 cure world hunger, save the whales, and give bald people back their hair?
Or will it just change everything about marketing?
You know you need to start connecting with people through social media. And you know your website needs to be upgraded from that brochure you posted in 2002 to become your online HQ, your buzzing hub of Internet operations. But you don’t want to become a professional blogger, spend your whole day Tweeting or troll through hundreds of invites to play Mafia Wars on Facebook.
That’s because you’ve got a business to run. And you need to focus on what works for your business online, while getting past the junk and timewasters.
Ads are a waste of money
You already know that it’s not enough anymore to take out ads or send direct mail. In fact, we think that most ads today are a waste of money. There are so many of them out there, that it’s tough for yours to stand out.
But even if your ad smells like the guy from the Old Spice spots, most people will think it stinks. People just don’t believe ads anymore. They think they’re cheesy and dishonest. And they don’t just want to hear from you. Your customers, supporters, and other audiences want to talk back to you.
A real smart mouth, there, bub
Today, in the new media world, your audiences can interact with you.
- They can friend you on Facebook or follow you on Twitter.
- They can send your video to their friends.
- And they can talk about you on forums.
Your audiences today expect to have a two-way conversation with you. If they can’t, they’ll go somewhere else. But if you engage your audiences — customers, partners, employees, neighbors, and others — in a meaningful exchange, you can recruit them as powerful allies who will become ambassadors for what you do.
If Facebook were a country, it would be the world’s third largest. To the left is the video about the importance of social media that has gotten more than 600,000 views so far on YouTube. Please do take the time to watch it. You’ll see why you can’t afford to ignore social media for your business. (And if you don’t want the music, you can mute the sound before starting.)
When you’re ready to see how social media can help you, we’re happy to give you a free consultation on how you can begin a new social media program or extend one you already have. We can set up social media channels for you, draft a social media policy for your company, and even teach you and your staff how to run a basic social media outreach in an hour a day or less.
Our social media services include:
- Training for social media
- Creating social media outlets
- Web site social media integrations
- Social media campaigns
- Monitoring systems for maximum leverage