Competition is making it harder for solar installers to convert homeowners to customers, says a new study. Taking your marketing online may be the solution.
Frustrated with telemarketers and other lead generation vendors, solar companies should try generating more of their leads themselves.
Hello! My name is Sydney Sheets. I have recently started interning with Curren Media Group, learning about their business and growing as a graphic designer.
You may be surprised to learn that blogs can be longer than you thought but Tweets, already short, should be even shorter. And long URLs are out.
Solar marketers have an important job — teaching your ideal solar customer without jargon and dispelling their fears about going solar.
You know blogging has high ROI for solar marketing campaigns. But how to get started? Here are 6 easy ways to create content your prospects will love.
A solar marketing campaign needs good stories. And are there any better stories than those about beer?
Product jargon can put off potential customers. To really grow solar, start telling better stories about the people and business who’ve got solar.
At the end of 2014, Facebook made live its new search. Here’s what businesses need to know to make it work for them.
If your solar or wind power company is doing a blog, congrats! But if you’ve formatted like everybody else, you’re probably losing a lot of traffic.