Social media vs email. One’s hot and one’s not. Every solar installer wants to buy ads on Facebook or Instagram. But few bother with smart email outreach.
Tired of wasting money on Facebook ads that don’t get any results? Then try posting on social media organically. Here’s a sample plan for solar companies.
Many small solar companies start a Facebook page instead of a website because it’s free. But this strategy has risks & hidden costs.
Even after their algorithm change, you can still get more fans on Facebook without buying ads.
Of all the social media services, Facebook is best poised to help your solar marketing campaign soar.
At the end of 2014, Facebook made live its new search. Here’s what businesses need to know to make it work for them.
Why websites need to build trust with their audiences and the easiest way to do it through social proof.
Though our society is saturated with technology—and techno-jargon—not everyone speaks the language. It can be hard to admit that you don’t understand the latest terms. But if you or your business has anything to do with technology (read: everyone), it is important to have some of the basics under your belt. Domain Name: A website’s […]
“The traditional marketing playbook is broken,” said HubSpot CEO Brian Halligan at a recent conference. What did he mean? In the old days, you could buy attention for your business through ads and mailing lists. Today, with so much competition for your customers’ or clients’ attention — from 500 channels of cable TV, satellite radio, […]
Having a Facebook business page is no substitute for running your own website. Digital sharecropping gives away all your SEO and content to someone else.