With utility rates low and competition fierce, it can be hard to connect with solar customers. One ideal type of solar salesperson can break through.
Today’s solar power market is more competitive than ever. If you want to stand out and reach more customers ‘The Solar Sales Leap’ is the book for you.
Customer acquisition cost is taking a bigger bite out of the profits of residential solar installers. The Internet can help but only if you do it right.
Residential solar installers need to respond to sales inquiries faster. But they also need to build trust with customers, and that branding takes time.
Vivint salesmen may still walk suburban neighborhoods each summer. But companies that rely on door-to-door solar sales are losing to the competition.
Pay-per-click ads can attract visitors to your solar company website in the short term. But only if you avoid these rookie mistakes.
Solar kiosks in shopping malls, sports arenas, airports, and even casinos can help reach homeowners where they shop and play.
Residential solar leads bought from lists or telemarketing vendors are getting weaker and weaker. Get started with better leads now.
Free solar leads, believe it or not, are the best sales prospects. Residential solar leads you make yourself close at much higher rates than ones you buy.
If solar installers sell solar RECs to utilities then they can’t also claim to offer clean power to homeowners. Yet, plenty of them do.