Many small solar companies start a Facebook page instead of a website because it’s free. But this strategy has risks & hidden costs.
This year’s Mobilegeddon is the latest of dozens of algorithm changes that Google has made since 2003. Seeing the patterns can help you understand SEO.
If you’re not getting the amount of web traffic you want, maybe the problem is that your website is turning visitors away.
If your service company is located in a smaller market, chances are you want to get bigger clients in large metro areas. Here’s how your website can help.
Google’s new algorithm gives mobile responsive websites even more ranking love. But non-mobile sites will lose SEO and see rankings fall.
The right keywords will help you understand and attract your ideal customer and generate better solar leads on your website than you could ever buy.
Unlike off-page SEO, which relies on other websites deciding to link to yours, on-page SEO is something that solar marketers control themselves.
Off-page SEO is the best way to get traffic for a solar company website. But don’t buy, beg or barter links. Here’s what to do instead.
At the end of 2014, Facebook made live its new search. Here’s what businesses need to know to make it work for them.
Technical fixes meant to help SEO may not be doing any good to build traffic on your website. Even worse, wrongheaded SEO may actually push visitors away.