After one of my clients told me that he’s stopped buying solar sales leads, I realized that the old way of marketing solar installers, trying to put the largest number of names in the top of your sales funnel, is finally dying. What will replace it? Connecting with solar buyers in a more personalized way.
Solar companies that provide inbound leads to their sales reps make more sales than companies that expect reps to find all their own leads.
Every solar company that wants to survive today and thrive tomorrow needs to run two parallel sales tracks, one for cash flow and the other for profits.
We help solar installers generate their own sales leads. But leads are solar buyers, and those are real people whose trust should not be bought and sold.
Free solar leads, believe it or not, are the best sales prospects. Residential solar leads you make yourself close at much higher rates than ones you buy.
Every solar installer wants new sales leads. But too many companies respond slowly or not at all to new customer inquiries. Fix that by aligning marketing and sales.
Want more sales leads for residential or commercial solar installs? Here’s how you can stop buying lists of leads and start making leads on your website.
If your solar company isn’t getting enough leads from your website, then your online forms may be making one of these top six critical errors.
Calls-to-action are the missing ingredient that turns an ordinary solar website into a lead generation machine. Here’s how to do them right.
Management may be skeptical that blogging has any impact on solar sales. Follow these steps to make your solar blog generate truly qualified leads.