Inbound marketing will bring traffic to your website and convert visitors to sales leads. But should you use it to recruit guys to sell solar door to door?
With the media full of stories about solar scammers, residential solar installers need to show that they’re trustworthy to make the sale. Here’s how.
Vivint salesmen may still walk suburban neighborhoods each summer. But companies that rely on door-to-door solar sales are losing to the competition.
The solar story that the industry tells by both its words and actions will determine whether solar spreads quickly or suffers setbacks.
As clean energy heats up, solar telemarketing scams are in the news. And the public is placing blame beyond the callers to the installers who buy leads.