Customer acquisition cost is taking a bigger bite out of the profits of residential solar installers. The Internet can help but only if you do it right.
Frustrated with telemarketers and other lead generation vendors, solar companies should try generating more of their leads themselves.
Free solar leads, believe it or not, are the best sales prospects. Residential solar leads you make yourself close at much higher rates than ones you buy.
Solar lead generation vendors promise hot contacts with homeowners who want solar. But some lead gen firms annoy buyers and hurt solar company brands.
As clean energy heats up, solar telemarketing scams are in the news. And the public is placing blame beyond the callers to the installers who buy leads.