When SolarCity comes to your area, they’ll buy a lot of TV ads. That will create more demand for solar. But it could also hurt local solar installers.
Solar installers can get more new customers through referrals from existing customers. Here’s how to get started on a solar customer referral program.
As big national solar installers kill or eat smaller competitors, a few local companies can survive if they embrace the hometown advantage.
Despite branding efforts by big solar companies such as SolarCity and SunPower, brand recognition among consumers still appears to be low.
Signing up to sell solar for a big national brand is an easy way to break into a growing industry. The best sales reps will also build their own brand.
When big national brands come to town, local solar installers should not try to play the big companies’ marketing game. They should be hyper-local instead.
Residential solar installers need to respond to sales inquiries faster. But they also need to build trust with customers, and that branding takes time.
Google’s new Project Sunroof is raising the bar on solar web calculators. How do the big solar installers compare? Who’s generating more sales leads?
The myth of solar payback time may be the main barrier stopping solar companies from getting more customers, says a top solar CEO.
Your homepage has only 8 seconds to get a visitor’s attention. Here’s how 3 top solar company homepages get their visitors to stick and click around.