Google’s new Project Sunroof is raising the bar on solar web calculators. How do the big solar installers compare? Who’s generating more sales leads?
Solar Marketing Hall of Fame
In a boom market like solar, there's a lot of shady marketing out there, from aggressive telemarketing to promises that can't be kept.
Fortunately, there's also a lot of awesome marketing from solid solar companies to make up for it. These companies build long term relationships with customers through marketing that's both honest and helpful -- and not just promotional.
To help the solar industry reach its potential, here we offer stories of the best solar marketing. Feel free to steal them for your company!
A solar lead generation vendor can offer leads on homeowners that range from hot to stone cold. Get the best leads from a vendor that builds trust.
Who wouldn’t want a solar product launch as big as the Tesla Powerwall? But unless you’re Elon, celebrity-style PR could fall flat. Do this instead.
Your homepage has only 8 seconds to get a visitor’s attention. Here’s how 3 top solar company homepages get their visitors to stick and click around.
Keep up with your competitors and energy policy at solar news sites that range from just-the-facts industry news to weird tales of sexy new tech.