As consumer protection authorities accuse residential solar installers of misleading marketing, it hurts sales for everyone. Here are 3 ways to fight back.
Solar Marketing Wall of Shame
Solar is a bull market. And one of the dangers of success is too much bad marketing. This hurts solar customers, tarnishes the industry’s reputation and threatens the future of solar installers, developers and others in the solar industry.
So, as a service to the solar industry, here we will be compiling stories of solar marketing gone wrong. By so doing, we hope to help smart solar companies avoid marketing fails before they happen.
For now, we list a few stories recently in the news. In the future, we’ll add other resources.
With our best wishes for your solar marketing to be excellent in every way!
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Solar lead generation vendors promise hot contacts with homeowners who want solar. But some lead gen firms annoy buyers and hurt solar company brands.
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As clean energy heats up, solar telemarketing scams are in the news. And the public is placing blame beyond the callers to the installers who buy leads.
Every solar installer wants new sales leads. But too many companies respond slowly or not at all to new customer inquiries. Fix that by aligning marketing and sales.