In the past, it was enough for your website to be a one-way conversation — you talk and they listen. Not anymore. Now, your audiences expect to be able to interact with you through social media.
They’re not the well behaved consumers of yore who absorbed ads and became fans of your brand. Now, people want to be able to talk back to you. Indeed, only if you listen to them will they listen to you in the first place.
Make it truly interactive
Marketing today is all interactive, whether it’s online or in person. Everywhere, people want to be part of communities and they want to have conversations.
When it comes to the internet, fortunately it’s becoming easier and easier to have two-way conversations with your audiences.
And it all starts with your website. It needs to look good, so that people will trust you.
Designed in WordPress, an open-source content management system famed for its ease-of-use, all our sites are also easy to update and easy to grow — with no need for programming, coding, or technical knowledge.
Once it looks good, your website needs to do so much more. Of course, it needs to be optimized for search engines and linked from other sites so that your audiences can find you. Sure, multimedia is good. Fresh content is a must to get people to come back. And a way for visitors to start a conversation with you, whether it’s commenting on your blog or becoming your Facebook friend, is becoming the new norm.
We recommend building social media into your website marketing from the beginning. See our social media campaign page for more ideas. Starting an email newsletter may also be worthwhile.
Finally, you may want to consider online PR, reaching out to bloggers and reviewers, and online ads, whether pay-per-click or visual display.
Interested in a new website? Check out our WordPress web design packages, starting at $950.