Curren Media Group

Media Relations for Clean Energy Companies

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How to Earn Press Coverage

Unlike an ad or sponsorship, you can’t just buy an article in a newspaper or a story on TV. You have to earn it. But earned media coverage can be worth 10x or 100x more than an ad. Improve your chances by following the steps below. And we can help.

Develop Messages

To attract the attention of reporters you need to show that your work is newsworthy. Is it the first or the biggest?

Create Press Materials

You may need a news release, or an email may suffice. But you certainly need to optimize your website for reporters.

Start Reaching Out

It's more than just emailing a list of reporters. You need the right list with reporters most likely to care about your news.

Find Out If You Qualify for News Coverage

If we think you've got potential to earn press coverage, we'll offer you a free phone consultation.

Get in touch

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Get Erik’s Books on Solar

About
Why Earned Media?
Sample News Stories
Services
Book
Contact

Articles on Solar Marketing

High Volume Solar Marketing is Dead. Start Narrowcasting Instead.
Utilities Step Up Efforts to Stop Homeowners from Going Solar
A Bigger Threat to Solar Installers than Tariff on Imported Panels
Download First 6 Chapters of ‘The Solar Patriot’ for Free
Why Solar Installers Must Care More about Public Policy in 2018

News Media Outreach and PR for Clean Energy Companies

How to Earn Press Coverage

Develop Messages

Create Press Materials

Start Reaching Out

Sample Story: National Newspaper

Sample Story: Local TV

Sample Story: Business Magazine

Find Out If You Qualify for News Coverage