Curren Media Group - Online Marketing for Solar Energy Companies

Web Design & Online Marketing for Solar Energy Companies

No More Cold Calls, Make Your Own Leads & Beat Your Competition
Sell More Solar Using Technology

Solar Web Design

More than an online brochure, your solar website can be a digital storefront that gets you residential and commercial customers.

SEO for Solar

Forget old-school SEO tricks. Instead, we help you get found in Google by knowing your solar buyer and optimizing your content for them.

Inbound Marketing for Solar Leads

Inbound marketing can help your website get more traffic and turn more visitors into hot solar sales leads -- and customers.

Tony Smith, CEO, Secure Futures Solar

"Erik is a gifted marketeer, with great savvy about how a business can use Internet 2.0 to achieve market positioning. I also greatly appreciate how Erik truly walks the talk about sustainability."

Erik’s Latest Book — Now Available

PRAISE FOR THE BOOK

"If monopolistic utility lobbies are preventing the transition to clean energy in your state, this book is an excellent and practical guide for citizen advocacy and empowerment."

– Marshall Saunders
Founder and President, Citizens’ Climate Lobby

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Become the marketing hero you were meant to be.

High Volume Solar Marketing is Dead. Start Narrowcasting Instead.

After one of my clients told me that he’s stopped buying solar sales leads, I realized that the old way of marketing solar installers, trying to put the largest number of names in the top of your sales funnel, is finally dying. What will replace it? Connecting with solar buyers in a more personalized way.

Utilities Step Up Efforts to Stop Homeowners from Going Solar

Get ready for utilities in California and other states to launch anti-solar attacks in state government intended to make PV harder to get for homeowners. Solar companies should prepare to fight back by recruiting homeowners and other allies now.

A Bigger Threat to Solar Installers than Tariff on Imported Panels

OK, it finally happened. Trump slapped a 30% tariff on imported solar modules. Yes, it will hurt solar installers but most companies will easily recover. A bigger and more lasting threat to installers is solar marketplaces like EnergySage and PickMySolar that want to get between you and your customer.