How to Earn Press Coverage
Unlike an ad or sponsorship, you can’t just buy an article in a newspaper or a story on TV. You have to earn it. But earned media coverage can be worth 10x or 100x more than an ad. Improve your chances by following the steps below. And we can help.
To attract the attention of reporters you need to show that your work is newsworthy. Is it the first or the biggest?
Create Press Materials
You may need a news release, or an email may suffice. But you certainly need to optimize your website for reporters.
Start Reaching Out
It's more than just emailing a list of reporters. You need the right list with reporters most likely to care about your news.
Find Out If You Qualify for News Coverage
If we think you've got potential to earn press coverage, we'll offer you a free phone consultation.