To get new visitors, you need to do well in search engines, ideally coming up on the first page of any search related to your targeted search terms. And to do that, you need to give search engines what they want above all — new content.
But attracting new visitors is only half the web traffic story. Then, perhaps more importantly, you need to entice your visitors to return with new content on your website.
So, you can see why you need to start blogging and do it on a regular basis, say, once every week or two, minimum. But you’re busy running your business and don’t have time to come up with blog post ideas, research them and then write them up.
No worries. There are plenty of skilled web writers out there who would be happy to do your blog posts for you. You can search the web for freelancers or hire a small agency like the Curren Group which offers blogging, ghostwriting and blog coaching. Either way, you can engage a writer to create blog posts on topics that would interest your audience, building your company or organization’s reputation as a helpful expert in your field.
And all without breaking the bank — whether your writer charges hourly, by the blog post or for a package of posts, you’ll probably spend less on blogging per month than the cost of one ad in your local paper.
How to find the right blogger for you? Connie Sung Moyle at the email marketing company Vertical Response offers a few tips:
- Ask around among your friends, family and business contacts — word-of-mouth will give you the best references
- Go to online talent directories Elance.com and ODesk.com, but use them with caution
- Reach out to local colleges for students looking to flex their writing muscles
- Avoid “content farms” where the articles may be poor quality and not suited to your needs
- Don’t hire on resume alone