Secure Futures is a growing solar power developer in Virginia. A southeastern state with cheap grid electricity and few state incentives, Virginia is one of the toughest places in the U.S. to make solar pay. The company came up with innovative ways to offer on-site solar with no up-front capital investment.
But the company needed to get the word out to potential customers in the state that solar wasn’t as expensive as they might think. Aggressive and creative media relations helped get the attention of regional newspapers and TV stations while blogging and social media helped recruit allies in the environmental community around the state who began to spread the company’s message.
As a result, Secure Futures was able to develop two solar arrays that, at the time they were installed, were the largest in the state.