A man named Richard wants to get drunk and look at your solar website. Actually, he’ll get drunk and look at any website. As long as you to pay him to do it.
“Your website should be so simple, a drunk person could use it,” his site The User is Drunk announces.
If you pay Richard $250, here’s what he’ll do for you:
I’ll get very drunk, and then review your website. I’ll send you a document outlining where I thought the website needed help, and a screencast of me going over the website.
For more money, you can tell him what to drink. But I’m not sure if he’ll do two separate sessions so you can A/B split test your site on vodka vs. beer — he wants to drink responsibly. He’s even raised his prices to limit the number of clients (and bottles).
But I’ll bet Richard will have more work than he can swallow once word gets out that a skilled “UX professional and full stack developer” is willing to apply his skills to help you please your website visitors.
Of course, most of those visitors probably won’t be drunk when they visit your site. But that’s not the point, as Richard says,
One of the core tenets of UX is that you’ve got to design like “the user is drunk.” Any feature of your site has to be able to be used by someone who could be drunk – because, invariably, the user will mess it up otherwise. Wonderful idea. The thing is, it is hard to test.
Why Solar Websites Need Simplicity More than Others Do
Solar can seem complicated to homeowners or managers of commercial property: up-front costs, financing options, reliability, net metering, storage, PPAs, leases, co-op purchases. It’s a lot for a potential customer to grasp. So, to get more solar website visitors and then turn more of those visitors into qualified leads, you need to show benefits, answer questions and offer next steps in a simple way.
Whether you sign Richard up to pound a six-pack for the good of your homepage or just do UX testing yourself the more traditional way with bad office coffee in a stained mug (no styrofoam at your office, right?), his point is a good one.
Make your solar website so easy to use that it’s 100 proof — not just drunkproof but also foolproof, idiotproof and childproof. If visitors can find what they want quickly and easily on your site, you’ll convert more of those visitors into leads and customers.
“Any intelligent fool can make things bigger and more complex…It takes a touch of genius – and a lot of courage to move in the opposite direction,” as E.F. Schumacher said.
Show some genius in your web marketing. The bigger your site is and the more complex the content, the simpler it needs to be. And that’s a sobering thought.
— Erik Curren, Curren Media Group