Picture this, two mom and pop shops, both selling the same goods. Both are well laid out and well stocked.
However, one of them is known for its personal service. The people running the shop always seem to remember their customers’ names. They also take a personal interest in helping their customers, answer all their questions, and even offer discounts every now and then. In fact your friends and neighbors can hardly stop talking about them!
Between the two, who would you prefer to give your business to?
…My thoughts exactly.
At the end of the day, people who take the trouble to interact with their customers, and go the extra mile in helping them, are always going to outdo the people who are content with just selling stuff.
The same dictum also applies to solar companies doing business online. Your top competitors are already reaching out effectively to buyers and generating solar leads online, so you can be rest assured the only easy day for you from here on out is yesterday as far as reaching prospects is concerned.
You have no doubt taken the pains to construct a beautiful looking solar website, which is populated with helpful content. But, let’s be honest, your top competitors already have great websites too. And if their sites already do better in search engines than yours does, then you’ll be playing catch up.
So how can you differentiate your efforts from everyone else’s? Simple, you focus on making your site more valuable to a solar buyer than the competition. That means giving the buyer the information he wants as easily as possible.
Delight your buyer with a solar savings calculator
One of the ways you can add interactivity to your site is by including a solar energy rate calculator to it. These are essentially plug-and-play widgets which help your visitors get an estimate on how much they can save by installing a solar power system on their property.
All your visitors have to do is enter a few details such as their current bill, how much power they intend to get from their solar power system, and their home address. The widget takes their input, and calculates how much savings a homeowner can expect from their selected solar power system.
Some widgets ask for more information such as the kWh rate currently being paid, their power utility, or whether the system is for commercial or home use to give better estimates.
It goes without saying that such a widget can put some serious marketing leverage into your hands. Currently, the biggest issue solar power as an industry faces is that most people still think it is far too expensive for them.
What better way to help buyers out of their misconceptions than by allowing them to discover how much savings can be expected from a system sized to their needs? Couple this with a well executed content marketing strategy and you will be well on your way to leaving your competition far behind.
Supercharge your lead generation
While all these are awesome features, the best part about a solar savings calculator is that it is really great for lead generation.
Some calculators are especially designed to help you collect leads too. Your visitor will be asked to leave his contact information in return for the information that you are providing to him, creating a pre-qualified lead for you.
Some things to consider before opting for a solar savings widget:
- Most of these widgets provide information only for selected geographical locations, so be sure to check if your selected model covers your country.
- Also, some widgets are easier to work with than others. Your readers might not know what kWh rates they are paying, the angle of their roof etc. So go with one which is less intimidating.
- Finally, make doubly sure that your visitors know the estimates from the calculators are just ballpark figures, and not formal estimates. If they are interested in a more accurate assessment, they should leave their contact details with you for a follow up.
Finding a solar savings calculator
Unfortunately, the only way you can find the right solar savings calculator widget for you is by doing a search online for your specific criteria. If you can spare some cash, then you should also look into having such a widget developed. It won’t cost much, but will add a whole new dimension to your online lead generation efforts.
If you are based in U.S. though, check out Energy Periscope, Size My Solar and Mod Solar. All the three are awesome widgets and should help you get great results. Size My Solar and Mod Solar both have a unique map-based interface, which is hard to beat.
— Parth Misra, Guest Author
Parth Misra is a copywriter and marketing consultant at Quill Canvas. A freelance writer and certified inbound marketing specialist with over 5 years of management experience, Parth holds a BA in English and Sociology along with a MBA degree in Marketing. While his primary interest lies in helping businesses reach out to prospects in the most efficient way possible, he also takes a keen interest in online marketing and has learned the ins and outs of Search Engine Optimization, Search Engine Marketing, and Social Media Marketing.