A quarter of all web traffic comes from Facebook, according to a now-famous report put out by Shareaholic at the beginning of 2015. But don’t be disappointed if your site doesn’t match up. Your mileage will almost certainly vary and you’ll probably still get much more traffic from Google, as Rand Fishkin explains.
Yet, you may be able to get more traffic than you do now from Facebook, if you can deal with their current environment.
Since Facebook changed its algorithm in June 2015 to try to improve the relevance of posts that appear in member feeds, you may have heard that fewer posts from businesses will appear in fans’ news feeds.
You may also have heard that, with the new algorithm, the best way for a business to succeed on Facebook is to buy ads.
Facebook denies that the change will penalize businesses. However, conventional wisdom seems to be that businesses need to change the way they use Facebook pages to get any value out of the service.
Ads on Facebook can be a good value — and they can show fast results. However, even with the new algorithm, there are other ways for businesses to get value out of their Facebook page:
- Link to your Facebook Page from your LinkedIn profile: If you use LinkedIn, that is. Most B2B businesses should be active on LinkedIn. And many B2C companies can also do well on LinkedIn, especially if their customers are upscale and well educated.
- Post More Photos and Graphics: Photos get 53% more likes, 104% more comments, and 84% more click-throughs.
- Purchase Facebook Fans: You can try a service like Socialeum (which sponsored this article in exchange for this link) to build likes for your page more quickly than having to attract page followers organically, which can be a slow process.
- Create Sharable Images: A picture is worth a thousand words. In the virtual world of Facebook, an image with a few words can be worth shares and thousands of impressions. Include your web address on the image so people know where to go.