Solar companies have started to realize that social media can be a powerful marketing tool. For example, top residential solar installers are engaging with potential and current customers and other audiences on a variety of social media services:
- Sunnova, RGS Energy and Verengo Solar are on the big three social media sites — Facebook, Twitter and LinkedIn — plus YouTube.
- SolarCity and Vivint Solar are on the usual services but also Google+.
- Baker Electric Solar does it all. They’re on all the services mentioned above plus Pinterest, Yelp and a company blog (which counts as social media, depending on how you define it).
Social media accounts may be free to open but they take effort and time to manage. And if you want to see ROI from social media instead of just feel-good brand-building, you need strategy to make social media drive traffic to your website that will produce leads and new customers.
Solar companies can get started using social media right in six steps:
- Determine goals, audience, competitors and challenges
- Discover the best practices from the pros
- Simplify monitoring
- Grow your following
- Create engaging posts
- Schedule your social media posts and promote your content
Want to know how to do each of the steps? Then read my whole piece at Solar Power World.
— Erik Curren, Curren Media Group