As an author, your brand is your identity, and it should be your goal to do everything you can to elevate and grow your brand.
Unfortunately, a lot of authors are missing out on a crucial aspect of their brand: Their “About Me” page.
Statistically speaking, the About Me page is one of your top 10 most visited pages, and if you haven’t updated your page in awhile, you’re most likely making these mistakes:
1. You’re using jargon to prove your expertise
The truth is, most people hate jargon. People inside your industry roll their eyes when people overuse jargon, and anyone outside of that industry will just dismiss you if you’re not making an effort to reach-out to outsiders.
2. You’re using a too creative name for your “About Me” page
Most visitors to any website will give it seven seconds before they abandon, and if your About Me page takes longer than seven seconds to find, then you’ve already lost them.
3. Your About Page is not actually about you
A lot of people over-optimize their about me page, and think of it only as a way to land new clients or to sell more books. Unfortunately, this misses a huge opportunity to showcase your personality and what makes you different. Remember, people remember stories, so tell your story in your About Me page and people will remember you.
4. You’re using a fake persona and never revealing your true identity
Sure, we all wish we could be Stephen King, but the reality is we’re not. By using a persona, you’re missing out on the benefits that come with building relationships with people in your industry.
Check out the infographic below for more help writing an About Me page that will bring you business.
About the Author
Andrew Wise is a serial entrepreneur whose sites generate $1+ million in revenue and receive 2.6+ million uniques per year. On his blog, Wise Startup Blog, he shares actionable advice on how you can build massive, passive income streams, designed for the complete newbie.