The Solar Sales Leap: Stop Knocking on Doors, Cold Calling & Buying Leads and Start Using the Internet to Build Your Solar Business for the Long Term by Erik Curren, New Sky Books, 314 pages, $25, Fall 2016.
I’m excited to announce that the publisher has released my new book, The Solar Sales Leap, just a few minutes ago. As of today, you can buy a copy for yourself online.
Subtitled Stop Knocking on Doors, Cold Calling & Buying Leads and Start Using the Internet to Grow Your Solar Business for the Long Term, I’ve filled the book with practical advice for any solar company or sales rep to start connecting more effectively with solar buyers.
Let me insert some kind advance praise for the book from a busy residential solar installer:
The Solar Sales Leap could not have been more timely for our company. I find myself repeating Curren’s points to my colleagues without realizing it. It’s as though he has collected all the thoughts I should have realized about marketing and put them into an easy-to-understand format.
— Joe Moore, Vice President of Operations, Altenergy Inc.
The book covers what you need to know to beat the competition in today’s crowded solar market by bringing your solar sales and marketing out of the 1970s and into the 21st century:
- The real reason why door-to-door sales might have worked in the past, but is less and less effective today
- How electric utilities are undermining trust of consumers in the rooftop solar industry and how this could kill your sales
- A step-by-step plan for solar installers to fight back by gaining trust of consumers using “permission marketing” done online
Along the way, you’ll learn how to become master of your online domain, even if you’re not a tech-head.
The book will show you how to get your own website that stands out from the competition, how to prospect for customers using social media, how to use email as your secret weapon, how to save money on online ads — and much more.
If you already have too many customers for your solar business, and if you don’t care about the future, then you don’t need to buy this book.
But if you want more customers, better customers, and a future of customers for years to come, then I know that you’ll find The Solar Sales Leap useful.
Get your own copy of The Solar Sales Leap now, before your competitor does.
— Erik Curren, Curren Media Group
