Erik knows what it’s like to sell solar, and he brings that experience into solar marketing. As an independent sales consultant for Secure Futures Solar, located in Virginia, a tough state for solar where you have to be creative to make sales, Erik was sales lead for the largest solar array in the state at the time, 450 kW at Washington and Lee University.
When Erik and Lindsay Curren, now husband and wife, first met, they discovered that they shared an interest. Ever since each of them was a kid, they loved solar panels and were fascinated by clean energy.
Later, in 2010 when they founded the Curren Media Group, they wanted to use marketing to help spread solar around America. That’s our mission. See our Values here.
With backgrounds in solar energy marketing and sales, advocacy for clean energy and the environment and journalism, Erik and Lindsay bring more than 50 years combined experience in communications. Learn more about them below.
Erik Curren, CEO and Co-founder
Solar Sales and Marketing. After graduating from UC Irvine (Go ‘Eaters!), a stint with big PR agencies in L.A. and San Francisco brought Erik into the fast-moving world of Silicon Valley tech startups.
After relocating to the East Coast to run the Washington, DC office of a PR agency representing advocacy groups for clean energy and the environment, Erik found himself in Virginia as a salesman for the state’s pioneering commercial solar developer, Secure Futures. There, Erik closed the deal for what would become, at the time, the state’s largest PV array.
Erik’s experience selling solar allows him to help solar companies stand out from the crowd of me-too competitors and ultimately, to make more sales — whether in a tough state where customers don’t understand the value proposition of solar like Virginia or in a boom market with lots of competitors like California or New York State.
Erik has consulted with solar companies and independent solar sales representatives across the US, from California to Massachusetts, and also internationally, in India and west Africa.
His latest book, Solar Companies Are Awesome but Solar Marketing Sucks!, will be published in the fall of 2016.
Lindsay Curren, Creative Director and Co-founder
Energy Journalism and Marketing. Lindsay has three decades of experience in communications, including several years at the Washington Post’s legendary Internet division.
Afterwards, she co-founded and edited an online magazine on energy and sustainability, Transition Voice. She has interviewed visionary thinkers on energy across the spectrum, from solar and energy conservation to oil and gas.
Lindsay believes in the power of social media graphics to tell the story of solar power.
Lindsay works with clients to discover the passion and meaning behind their vision. She helps turn ideas into missions. Since she thrives on collaboration, this makes the process fun! Behind this is a strategy designed for results.
Charlotte Robins, 2016 Summer Intern
Client work through inbound marketing blogs. Charlotte graduated from Rollins College in May 2016 with a degree in Communication Studies and a concentration in Public Relations. She’s done several internships during her college career that have utilized her creative interests in marketing, advertising, media, and design. Through her coursework and leadership opportunities on and off campus, she has enhanced her social media, communications, public relations and marketing skills. Charlotte was born and raised in Richmond, Virginia and is looking forward to spending the summer interning with the Curren Media Group with a focus on client work through inbound marketing blogs.
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