Erik knows what it’s like to sell solar, and he brings that experience into solar marketing. As an independent sales consultant for Secure Futures Solar, located in Virginia, a tough state for solar where you have to be creative to make sales, Erik was sales lead for the largest solar array in the state at the time, 450 kW at Washington and Lee University.
When Erik and Lindsay Curren, now husband and wife, first met, they discovered that they shared an interest. Ever since each of them was a kid, they loved solar panels and were fascinated by clean energy.
Later, in 2010 when they founded the Curren Media Group, they wanted to use marketing to help spread solar around America. That’s our mission. See our Values here.
With backgrounds in solar energy marketing and sales, advocacy for clean energy and the environment and journalism, Erik and Lindsay bring more than 50 years combined experience in communications. Learn more about them below.
Erik Curren, CEO and Co-founder
Solar Sales and Marketing. After graduating from UC Irvine (Go ‘Eaters!), a stint with big PR agencies in L.A. and San Francisco brought Erik into the fast-moving world of Silicon Valley tech startups.
After relocating to the East Coast to run the Washington, DC office of a PR agency representing advocacy groups for clean energy and the environment, Erik found himself in Virginia as a salesman for the state’s pioneering commercial solar developer, Secure Futures. There, Erik closed the deal for what would become, at the time, the state’s largest PV array.
Erik’s experience selling solar allows him to help solar companies stand out from the crowd of me-too competitors and ultimately, to make more sales — whether in a tough state where customers don’t understand the value proposition of solar like Virginia or in a boom market with lots of competitors like California or New York State.
Erik has consulted with solar companies and independent solar sales representatives across the US, from California to Massachusetts, and also internationally, in India and west Africa.
His latest book, The Solar Sales Leap, was published in the fall of 2016. He’s now writing a second book about solar, The Solar Patriot, due to come out by the end of 2017.
Lindsay Curren, Creative Director and Co-founder
Energy Journalism and Marketing. Lindsay has three decades of experience in communications, including several years at the Washington Post’s legendary Internet division.
Afterwards, she co-founded and edited an online magazine on energy and sustainability, Transition Voice. She has interviewed visionary thinkers on energy across the spectrum, from solar and energy conservation to oil and gas.
Lindsay believes in the power of social media graphics to tell the story of solar power.
Lindsay works with clients to discover the passion and meaning behind their vision. She helps turn ideas into missions. Since she thrives on collaboration, this makes the process fun! Behind this is a strategy designed for results.
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