High quality solar leads can cost $100 or more to purchase. You can get even better leads yourself for about $70. There’s just one catch.
Social selling on LinkedIn is an established way to sell B2B products like software. But can LinkedIn help solar reps reach homeowners too?
Most local solar installers get no website traffic. Don’t blame the web — blame an old & ugly website. But some local installers are doing better.
Do you hate trying to sell solar door to door? Great. Start by getting more active on social media. Then, invest in your brand online to get better leads.
We need good public policy to make solar more affordable for more Americans. Now, I’m recruiting an army of solar homeowners to fight on solar’s side.
When SolarCity comes to your area, they’ll buy a lot of TV ads. That will create more demand for solar. But it could also hurt local solar installers.
Solar installers can get more new customers through referrals from existing customers. Here’s how to get started on a solar customer referral program.
Why are so many residential solar installers falling for scam emails offering search engine optimization?
New research based on nearly 300 reviews from solar homeowners shows what customers like and don’t like about solar installers.
As big national solar installers go bankrupt or abandon the residential market, local solar installers can gain market share. But watch out for utilities.