With utility rates low and competition fierce, it can be hard to connect with solar customers. One ideal type of solar salesperson can break through.
Inbound marketing will bring traffic to your website and convert visitors to sales leads. But should you use it to recruit guys to sell solar door to door?
To help Downstream Construction in NY beat competition and build trust among homeowners, the Curren Group built a website highlighting the company’s people.
Social media vs email. One’s hot and one’s not. Every solar installer wants to buy ads on Facebook or Instagram. But few bother with smart email outreach.
As consumer protection authorities accuse residential solar installers of misleading marketing, it hurts sales for everyone. Here are 3 ways to fight back.
Every solar installer wants more leads. Leads you buy are lower quality than organic leads, but those take time to generate. How long? Here’s the answer.
Tired of wasting money on Facebook ads that don’t get any results? Then try posting on social media organically. Here’s a sample plan for solar companies.
As big national solar installers kill or eat smaller competitors, a few local companies can survive if they embrace the hometown advantage.
Depending on your service area, solar installers may do better selling to early adopters instead of a mass market. Be sure to use the right vocabulary.
Solar installers can’t kick the habit of door-to-door sales because they think it works. But looking at the true costs shows that canvassing is ineffective.