After one of my clients told me that he's stopped buying solar sales leads, I realized that the old way of marketing solar installers, trying to put
About Erik Curren
Utilities Step Up Efforts to Stop Homeowners from Going Solar
Monopoly electric utilities are finally taking solar power seriously. That's good news when it means that these energy giants are using their huge
A Bigger Threat to Solar Installers than Tariff on Imported Panels
If you work for a solar installation company, I hope you've had a chance to digest the news about the new tariff on imported solar modules -- and
Download First 6 Chapters of ‘The Solar Patriot’ for Free
With lower prices, solar installers will sell more solar. History has proven that it's really just that simple. The Section 201 Trade Case, soon to
Why Solar Installers Must Care More about Public Policy in 2018
Whatever happens with the solar panel trade case and tariffs on imported modules, solar power is here to stay. The federal government can slow it
This Solar Installer Offers a ‘Premium’ Experience. Should You Follow Suit?
Racing to the Bottom Solar keeps getting cheaper all the time. That sounds like good news for customers, with solar becoming more affordable. Lower
5 Mistakes to Avoid to Create a Killer Solar Landing Page
So, you're running ads on Facebook and Google. You're spending a few hundred bucks each month. Or maybe more. But it's worth it because you're getting
Get the Best Solar Leads – Exclusive, New, Interested. There’s Just One Catch.
Imagine if you could get solar leads that would convert at the highest rates because they were truly high quality -- contacts that were fresh and
How to Use ‘Social Selling’ for Solar on LinkedIn
This week, I had another phone call with a solar sales rep looking for an alternative to door-to-door sales. Cindy (not her real name) worked for a