After one of my clients told me that he’s stopped buying solar sales leads, I realized that the old way of marketing solar installers, trying to put the largest number of names in the top of your sales funnel, is finally dying. What will replace it? Connecting with solar buyers in a more personalized way.
Get ready for utilities in California and other states to launch anti-solar attacks in state government intended to make PV harder to get for homeowners. Solar companies should prepare to fight back by recruiting homeowners and other allies now.
OK, it finally happened. Trump slapped a 30% tariff on imported solar modules. Yes, it will hurt solar installers but most companies will easily recover. A bigger and more lasting threat to installers is solar marketplaces like EnergySage and PickMySolar that want to get between you and your customer.
Worried about the Section 201 Trade Case? Don’t be. Solar will survive and thrive despite a few tariffs. Focus instead on the huge opportunity to make a fair market for rooftop solar. My new book ‘The Solar Patriot’ will help you get started. Now, download the first six chapters for free.
In 2018, the solar industry must focus more on public policy. But it’s not just about the trade case. It’s about a real opportunity to help solar explode in America.
As the price of solar continues to fall, installers can escape the race-to-the-bottom with other ways besides low prices to stand out from competitors.
The good news: your online ads are sending lots of traffic to your solar landing page. The bad news: few visitors are filling out the form on the page.
High quality solar leads can cost $100 or more to purchase. You can get even better leads yourself for about $70. There’s just one catch.
Social selling on LinkedIn is an established way to sell B2B products like software. But can LinkedIn help solar reps reach homeowners too?
Most local solar installers get no website traffic. Don’t blame the web — blame an old & ugly website. But some local installers are doing better.