Solar installers can get more new customers through referrals from existing customers. Here’s how to get started on a solar customer referral program.
Why are so many residential solar installers falling for scam emails offering search engine optimization?
New research based on nearly 300 reviews from solar homeowners shows what customers like and don’t like about solar installers.
As big national solar installers go bankrupt or abandon the residential market, local solar installers can gain market share. But watch out for utilities.
Inbound marketing will bring traffic to your website and convert visitors to sales leads. But should you use it to recruit guys to sell solar door to door?
With utility rates low and competition fierce, it can be hard to connect with solar customers. One ideal type of solar salesperson can break through.
To help Downstream Construction in NY beat competition and build trust among homeowners, the Curren Group built a website highlighting the company’s people.
Social media vs email. One’s hot and one’s not. Every solar installer wants to buy ads on Facebook or Instagram. But few bother with smart email outreach.
As consumer protection authorities accuse residential solar installers of misleading marketing, it hurts sales for everyone. Here are 3 ways to fight back.
Every solar installer wants more leads. Leads you buy are lower quality than organic leads, but those take time to generate. How long? Here’s the answer.