After one of my clients told me that he’s stopped buying solar sales leads, I realized that the old way of marketing solar installers, trying to put the largest number of names in the top of your sales funnel, is finally dying. What will replace it? Connecting with solar buyers in a more personalized way.
About Erik Curren
Utilities Step Up Efforts to Stop Homeowners from Going Solar
Get ready for utilities in California and other states to launch anti-solar attacks in state government intended to make PV harder to get for homeowners. Solar companies should prepare to fight back by recruiting homeowners and other allies now.
A Bigger Threat to Solar Installers than Tariff on Imported Panels
OK, it finally happened. Trump slapped a 30% tariff on imported solar modules. Yes, it will hurt solar installers but most companies will easily recover. A bigger and more lasting threat to installers is solar marketplaces like EnergySage and PickMySolar that want to get between you and your customer.
Download First 6 Chapters of ‘The Solar Patriot’ for Free
Worried about the Section 201 Trade Case? Don’t be. Solar will survive and thrive despite a few tariffs. Focus instead on the huge opportunity to make a fair market for rooftop solar. My new book ‘The Solar Patriot’ will help you get started. Now, download the first six chapters for free.
Why Solar Installers Must Care More about Public Policy in 2018
In 2018, the solar industry must focus more on public policy. But it’s not just about the trade case. It’s about a real opportunity to help solar explode in America.
This Solar Installer Offers a ‘Premium’ Experience. Should You Follow Suit?
As the price of solar continues to fall, installers can escape the race-to-the-bottom with other ways besides low prices to stand out from competitors.
5 Mistakes to Avoid to Create a Killer Solar Landing Page
The good news: your online ads are sending lots of traffic to your solar landing page. The bad news: few visitors are filling out the form on the page.
Get the Best Solar Leads – Exclusive, New, Interested. There’s Just One Catch.
High quality solar leads can cost $100 or more to purchase. You can get even better leads yourself for about $70. There’s just one catch.
How to Use ‘Social Selling’ for Solar on LinkedIn
Social selling on LinkedIn is an established way to sell B2B products like software. But can LinkedIn help solar reps reach homeowners too?
Your Solar Company Website Gets No Traffic. Fix that Now. Here’s How.
Most local solar installers get no website traffic. Don’t blame the web — blame an old & ugly website. But some local installers are doing better.