Depending on your service area, solar installers may do better selling to early adopters instead of a mass market. Be sure to use the right vocabulary.
Solar installers can’t kick the habit of door-to-door sales because they think it works. But looking at the true costs shows that canvassing is ineffective.
Founded by a veteran of Vivint Solar, SunERGY Construction sought to meet a need of solar customers that the big installers weren’t meeting — to help them cut energy costs first before going solar.
Before joining a solar direct selling program where you earn money both by selling solar and by recruiting others in your downline, do your homework first.
Titles on solar industry trends, marketing and business psychology will help you reach new customers in 2017 and recruit your customers as solar advocates.
In California, ‘more households turn out the lights and draw the blinds with so many solar salesmen traipsing door-to-door,’ reports pv magazine.
When you buy a new URL, you’ll probably get cold emails from SEO gurus offering to put your website at the top of Google. Before you sign up, read this.
The 30% federal tax credit is the major federal incentive for solar installations. If you thought it was safe after Trump’s election, think again.
The Solar Ambassador’s Adam Weinstein, based in Denver, Colorado, puts a lot of his own personality into his marketing. So he wanted a website that would do the same, online. As he explains, he made the transition from information technology to solar power because he was motivated to help homeowners improve the world. “I was […]
Utility-scale solar may face challenges under Trump, but experts mostly agree that a Trump administration will have little direct effect on rooftop solar.