Social media vs email. One’s hot and one’s not. Every solar installer wants to buy ads on Facebook or Instagram. But few bother with smart email outreach.
As consumer protection authorities accuse residential solar installers of misleading marketing, it hurts sales for everyone. Here are 3 ways to fight back.
Every solar installer wants more leads. Leads you buy are lower quality than organic leads, but those take time to generate. How long? Here’s the answer.
Tired of wasting money on Facebook ads that don’t get any results? Then try posting on social media organically. Here’s a sample plan for solar companies.
As big national solar installers kill or eat smaller competitors, a few local companies can survive if they embrace the hometown advantage.
Depending on your service area, solar installers may do better selling to early adopters instead of a mass market. Be sure to use the right vocabulary.
Solar installers can’t kick the habit of door-to-door sales because they think it works. But looking at the true costs shows that canvassing is ineffective.
Founded by a veteran of Vivint Solar, SunERGY Construction sought to meet a need of solar customers that the big installers weren’t meeting — to help them cut energy costs first before going solar.
Before joining a solar direct selling program where you earn money both by selling solar and by recruiting others in your downline, do your homework first.
Titles on solar industry trends, marketing and business psychology will help you reach new customers in 2017 and recruit your customers as solar advocates.