As an author, your brand is your identity, and it should be your goal to do everything you can to elevate and grow your brand. Unfortunately, a lot
A Rant Against Inventing Long Hashtags
Okay, I've held my tongue long enough about people on social media inventing long hashtags. I've had it up to here and through the roof with the
11 Key Elements of A Cornerstone Content Page [Infographic]
"Cornerstone content" has become a bit of a buzzword in the online marketing world, and for good reason. Cornerstone pages can get your website more
12 Things Your Website Homepage Needs to Generate Leads
A decade ago, it was enough for your website to be an online version of your brochure. The main value of a website was its potential reach. With a
Should You Jump on the Podcast Bandwagon?
As an online marketer, I spend hours each week trying to keep up with the latest technology and learn ideas to use multimedia like video and audio to
The Future Will Be Older and Millennials Will Work Harder
While sales of baby diapers are down, sales of adult diapers are up, explains generational researcher Matt Thornhill of the Boomer Project. Of
How to Increase Fan Engagement on Your Facebook Page
A quarter of all web traffic comes from Facebook, according to a now-famous report put out by Shareaholic at the beginning of 2015. But don't be
Cut Through Information Overload with Storytelling
What's the biggest challenge of marketing in the Age of Information Overload? Cutting through the clutter and getting your audiences to notice you
7 Scary Ways to Run Afoul of the CAN-SPAM Act
Last night, I heard a speaker at a marketing industry event tell the audience that harvesting the emails of your visitors without their knowledge was