The About Me page is the heart of your website. It’s easy to create but will only be effective if you avoid common mistakes.
A Rant Against Inventing Long Hashtags
In which our author fulminates against inventing long hashtags that are neither witty nor enlightening, and will certainly never go viral.
11 Key Elements of A Cornerstone Content Page [Infographic]
Cornerstone Content Pages are all the rage to bring in traffic through search engines and inbound links. Here’s how to create your first one.
12 Things Your Website Homepage Needs to Generate Leads
If your website homepage is just an online version of your brochure, you’re falling behind the competition. Here’s how to catch up and then get ahead.
Should You Jump on the Podcast Bandwagon?
While some marketing gurus tell you that you need to start your own podcast yesterday, the Web may now be reaching podcast overload.
The Future Will Be Older and Millennials Will Work Harder
With Americans living longer and having kids later, the future will bring fewer babies but more grandmas. That matters to communities and businesses.
How to Increase Fan Engagement on Your Facebook Page
Even after their algorithm change, you can still get more fans on Facebook without buying ads.
Cut Through Information Overload with Storytelling
Too many companies rely on facts in their marketing. But logic doesn’t cut through the clutter. Storytelling is the secret weapon to reach customers.
7 Scary Ways to Run Afoul of the CAN-SPAM Act
If you’re an email marketer, it’s all to easy to get in trouble for sending spam. Avoid these top 7 mistakes that can get you fines or even jail time.
Why Graphic Designers Shouldn’t Work for Free
I’m sure you’ve been in a situation where someone has asked you to do work for free. Here are some reasons why it’s probably not a good idea.