Every solar installer wants more leads. Leads you buy are lower quality than organic leads, but those take time to generate. How long? Here’s the answer.
Solar Marketing Review
Welcome to the Solar Marketing Review. It's the Curren Group's publication with solar marketing tips and advice for solar companies to get more business. Whether you want to generate better sales leads, get more visitors to your website or get started with inbound marketing, here you'll find ideas to market solar energy products and services that you can put into action today.
Tired of wasting money on Facebook ads that don’t get any results? Then try posting on social media organically. Here’s a sample plan for solar companies.
As big national solar installers kill or eat smaller competitors, a few local companies can survive if they embrace the hometown advantage.
Solar installers still struggle with high customer acquisition costs. Start to bring them down by understanding how solar buyers make decisions.
Depending on your service area, solar installers may do better selling to early adopters instead of a mass market. Be sure to use the right vocabulary.
Solar sales companies beware! A new study found that everyone thinks Green is girlie. Worse, that this irks the guys. You need a new way to reach the men.
Solar installers can’t kick the habit of door-to-door sales because they think it works. But looking at the true costs shows that canvassing is ineffective.
Solar websites have to look great and function even better. If you’re getting one, here’s our guide to knowing what to ask for.
Read our solar sales blog tips to get you up and running on your solar marketing in a way that delivers real results for the long haul!
Before joining a solar direct selling program where you earn money both by selling solar and by recruiting others in your downline, do your homework first.