• Skip to primary navigation
  • Skip to main content
  • Skip to footer

(540) 466-6128

Contact Us

  • Email
  • Facebook
  • LinkedIn
Curren Media Group

Curren Media Group

Media Relations for Clean Energy Companies

  • About
  • Why Earned Media?
  • Sample News Stories
  • Services
  • Book
  • Contact
Contact Us

Solar Marketing Review

Welcome to the Solar Marketing Review. It's the Curren Group's publication with solar marketing tips and advice for solar companies to get more business. Whether you want to generate better sales leads, get more visitors to your website or get started with inbound marketing, here you'll find ideas to market solar energy products and services that you can put into action today.

You are here: Home / Archives for Solar Marketing Review
death of solar leads

May 9, 2018

High Volume Solar Marketing is Dead. Start Narrowcasting Instead.

After one of my clients told me that he's stopped buying solar sales leads, I realized that the old way of marketing solar installers, trying to put

Category iconSolar Marketing Review Tag iconSeth Godin,  solar leads

Utility attack on solar power

April 6, 2018

Utilities Step Up Efforts to Stop Homeowners from Going Solar

Monopoly electric utilities are finally taking solar power seriously. That's good news when it means that these energy giants are using their huge

Category iconSolar Marketing Review Tag iconCalifornia,  electric utilities,  Florida

solar tariff decision

January 25, 2018

A Bigger Threat to Solar Installers than Tariff on Imported Panels

If you work for a solar installation company, I hope you've had a chance to digest the news about the new tariff on imported solar modules -- and

Category iconSolar Marketing Review Tag iconEnergySage,  PickMySolar,  solar marketplaces

The Solar Patriot

January 10, 2018

Download First 6 Chapters of ‘The Solar Patriot’ for Free

With lower prices, solar installers will sell more solar. History has proven that it's really just that simple. The Section 201 Trade Case, soon to

Category iconSolar Marketing Review Tag iconsolar public policy,  The Solar Patriot

January 3, 2018

Why Solar Installers Must Care More about Public Policy in 2018

Whatever happens with the solar panel trade case and tariffs on imported modules, solar power is here to stay. The federal government can slow it

Category iconSolar Marketing Review Tag iconSEIA,  solar public policy,  The Solar Patriot,  Vote Solar

ION homepage top

September 24, 2017

This Solar Installer Offers a ‘Premium’ Experience. Should You Follow Suit?

Racing to the Bottom Solar keeps getting cheaper all the time. That sounds like good news for customers, with solar becoming more affordable. Lower

Category iconSolar Marketing Review Tag iconbranding,  ION Solar,  Utah

solar landing page

August 30, 2017

5 Mistakes to Avoid to Create a Killer Solar Landing Page

So, you're running ads on Facebook and Google. You're spending a few hundred bucks each month. Or maybe more. But it's worth it because you're getting

Category iconSolar Marketing Review Tag iconSeth Godin,  solar landing page,  solar lead conversion,  Sunrun

high quality solar leads

August 10, 2017

Get the Best Solar Leads – Exclusive, New, Interested. There’s Just One Catch.

Imagine if you could get solar leads that would convert at the highest rates because they were truly high quality -- contacts that were fresh and

Category iconSolar Marketing Review Tag iconinbound marketing,  solar customer acquisition,  solar lead generation

social selling solar on linkedin

August 1, 2017

How to Use ‘Social Selling’ for Solar on LinkedIn

This week, I had another phone call with a solar sales rep looking for an alternative to door-to-door sales. Cindy (not her real name) worked for a

Category iconSolar Marketing Review Tag icondoor-to-door sales,  LinkedIn,  social selling

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 15
  • Go to Next Page »

Footer

Get Erik’s Books on Solar

  • About
  • Why Earned Media?
  • Sample News Stories
  • Services
  • Book
  • Contact

Articles on Solar Marketing

  • High Volume Solar Marketing is Dead. Start Narrowcasting Instead.
  • Utilities Step Up Efforts to Stop Homeowners from Going Solar
  • A Bigger Threat to Solar Installers than Tariff on Imported Panels
  • Download First 6 Chapters of ‘The Solar Patriot’ for Free
  • Why Solar Installers Must Care More about Public Policy in 2018
  • Email
  • Facebook
  • LinkedIn

Copyright © 2021 Curren Media Group. All rights reserved. Return to top