Solar installers still struggle with high customer acquisition costs. Start to bring them down by understanding how solar buyers make decisions.
Solar Marketing Review
Welcome to the Solar Marketing Review. It's the Curren Group's publication with solar marketing tips and advice for solar companies to get more business. Whether you want to generate better sales leads, get more visitors to your website or get started with inbound marketing, here you'll find ideas to market solar energy products and services that you can put into action today.
Depending on your service area, solar installers may do better selling to early adopters instead of a mass market. Be sure to use the right vocabulary.
Solar sales companies beware! A new study found that everyone thinks Green is girlie. Worse, that this irks the guys. You need a new way to reach the men.
Solar installers can’t kick the habit of door-to-door sales because they think it works. But looking at the true costs shows that canvassing is ineffective.
Solar websites have to look great and function even better. If you’re getting one, here’s our guide to knowing what to ask for.
Read our solar sales blog tips to get you up and running on your solar marketing in a way that delivers real results for the long haul!
Before joining a solar direct selling program where you earn money both by selling solar and by recruiting others in your downline, do your homework first.
Titles on solar industry trends, marketing and business psychology will help you reach new customers in 2017 and recruit your customers as solar advocates.
In California, ‘more households turn out the lights and draw the blinds with so many solar salesmen traipsing door-to-door,’ reports pv magazine.
Solar sales guys tend to borrow credibility from the big companies they rep. Instead, tell your own story and watch your solar sales grow!