New research based on nearly 300 reviews from solar homeowners shows what customers like and don’t like about solar installers.
Solar Marketing Review
Welcome to the Solar Marketing Review. It's the Curren Group's publication with solar marketing tips and advice for solar companies to get more business. Whether you want to generate better sales leads, get more visitors to your website or get started with inbound marketing, here you'll find ideas to market solar energy products and services that you can put into action today.
As big national solar installers go bankrupt or abandon the residential market, local solar installers can gain market share. But watch out for utilities.
Inbound marketing will bring traffic to your website and convert visitors to sales leads. But should you use it to recruit guys to sell solar door to door?
With utility rates low and competition fierce, it can be hard to connect with solar customers. One ideal type of solar salesperson can break through.
Social media vs email. One’s hot and one’s not. Every solar installer wants to buy ads on Facebook or Instagram. But few bother with smart email outreach.
As consumer protection authorities accuse residential solar installers of misleading marketing, it hurts sales for everyone. Here are 3 ways to fight back.
Every solar installer wants more leads. Leads you buy are lower quality than organic leads, but those take time to generate. How long? Here’s the answer.
Tired of wasting money on Facebook ads that don’t get any results? Then try posting on social media organically. Here’s a sample plan for solar companies.
As big national solar installers kill or eat smaller competitors, a few local companies can survive if they embrace the hometown advantage.
Solar installers still struggle with high customer acquisition costs. Start to bring them down by understanding how solar buyers make decisions.