Do you hate trying to sell solar door to door? Great. Start by getting more active on social media. Then, invest in your brand online to get better leads.
Solar Marketing Review
Welcome to the Solar Marketing Review. It's the Curren Group's publication with solar marketing tips and advice for solar companies to get more business. Whether you want to generate better sales leads, get more visitors to your website or get started with inbound marketing, here you'll find ideas to market solar energy products and services that you can put into action today.
The Solar Patriot is Recruiting an Army to Fight for Energy Freedom
We need good public policy to make solar more affordable for more Americans. Now, I’m recruiting an army of solar homeowners to fight on solar’s side.
3 Reasons why Solar Installers Should Let Go of Elon Musk’s Coattails
When SolarCity comes to your area, they’ll buy a lot of TV ads. That will create more demand for solar. But it could also hurt local solar installers.
Customer Referral Programs Offer a Better Way to Get Solar Leads
Solar installers can get more new customers through referrals from existing customers. Here’s how to get started on a solar customer referral program.
Solar Installers: Don’t Get Scammed by Fake SEO Gurus
Why are so many residential solar installers falling for scam emails offering search engine optimization?
The Top 3 Things Homeowners Want from Solar Installers
New research based on nearly 300 reviews from solar homeowners shows what customers like and don’t like about solar installers.
As Big Solar Dies, Will Utilities Monopolize Residential Solar?
As big national solar installers go bankrupt or abandon the residential market, local solar installers can gain market share. But watch out for utilities.
It’s Like Using Solar to Run A Coal Mine — You Can Do It, But Why?
Inbound marketing will bring traffic to your website and convert visitors to sales leads. But should you use it to recruit guys to sell solar door to door?
Why There’s Only One Ideal Type of Solar Salesperson
With utility rates low and competition fierce, it can be hard to connect with solar customers. One ideal type of solar salesperson can break through.
To Market Solar Power, Email Beats Social Media Every Time
Social media vs email. One’s hot and one’s not. Every solar installer wants to buy ads on Facebook or Instagram. But few bother with smart email outreach.