A residential solar installer in New Jersey called me a couple weeks ago. He wanted help getting more sales leads. "We've been knocking on doors
Two Effective Ways to Sell Solar without Going Door to Door
If you're a solar sales rep, you don't need me to tell you that knocking on doors is a terrible way to make a living. Unfortunately, your sales
The Solar Patriot is Recruiting an Army to Fight for Energy Freedom
If you're a solar installer, you know how important incentives are to helping you get new customers. Especially homeowners. If state and federal
3 Reasons why Solar Installers Should Let Go of Elon Musk’s Coattails
More than one local solar installer has told me that they don't mind when SolarCity comes to their state for the first time. They're not really
Customer Referral Programs Offer a Better Way to Get Solar Leads
Have you seen the stories about the residential solar downturn, especially in California? Well, if there has been a slowdown in sales, it's not
Solar Installers: Don’t Get Scammed by Fake SEO Gurus
Why are so many residential solar installers falling for scam emails offering search engine optimization? Maybe it's because they're not computer
The Top 3 Things Homeowners Want from Solar Installers
In today's competitive market for residential solar, it's not enough for potential customers to hear from you that your company is awesome. In fact,
As Big Solar Dies, Will Utilities Monopolize Residential Solar?
One of the most stunning developments in the residential solar industry recently has been the apparent death of Big Solar. By that I mean the large
It’s Like Using Solar to Run A Coal Mine — You Can Do It, But Why?
On the Curren Group website we track the terms that people enter into a Google search that bring traffic to our website. Are you doing this too? It's