When SolarCity comes to your area, they’ll buy a lot of TV ads. That will create more demand for solar. But it could also hurt local solar installers.
Solar Marketing Review
Welcome to the Solar Marketing Review. It's the Curren Group's publication with solar marketing tips and advice for solar companies to get more business. Whether you want to generate better sales leads, get more visitors to your website or get started with inbound marketing, here you'll find ideas to market solar energy products and services that you can put into action today.
Solar installers can get more new customers through referrals from existing customers. Here’s how to get started on a solar customer referral program.
Why are so many residential solar installers falling for scam emails offering search engine optimization?
New research based on nearly 300 reviews from solar homeowners shows what customers like and don’t like about solar installers.
As big national solar installers go bankrupt or abandon the residential market, local solar installers can gain market share. But watch out for utilities.
Inbound marketing will bring traffic to your website and convert visitors to sales leads. But should you use it to recruit guys to sell solar door to door?
With utility rates low and competition fierce, it can be hard to connect with solar customers. One ideal type of solar salesperson can break through.
Social media vs email. One’s hot and one’s not. Every solar installer wants to buy ads on Facebook or Instagram. But few bother with smart email outreach.
As consumer protection authorities accuse residential solar installers of misleading marketing, it hurts sales for everyone. Here are 3 ways to fight back.
Every solar installer wants more leads. Leads you buy are lower quality than organic leads, but those take time to generate. How long? Here’s the answer.