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Solar Marketing Review

Welcome to the Solar Marketing Review. It's the Curren Group's publication with solar marketing tips and advice for solar companies to get more business. Whether you want to generate better sales leads, get more visitors to your website or get started with inbound marketing, here you'll find ideas to market solar energy products and services that you can put into action today.

You are here: Home / Archives for Solar Marketing Review
Ad Energy Princeton NJ

July 20, 2017

Your Solar Company Website Gets No Traffic. Fix that Now. Here’s How.

A residential solar installer in New Jersey called me a couple weeks ago. He wanted help getting more sales leads. "We've been knocking on doors

Category iconSolar Marketing Review Tag iconNew Jersey,  SEO,  solar websites

solar sales

July 13, 2017

Two Effective Ways to Sell Solar without Going Door to Door

If you're a solar sales rep, you don't need me to tell you that knocking on doors is a terrible way to make a living. Unfortunately, your sales

Category iconSolar Marketing Review Tag icondoor-to-door sales,  social media,  solar websites

the Solar Patriot book

July 6, 2017

The Solar Patriot is Recruiting an Army to Fight for Energy Freedom

If you're a solar installer, you know how important incentives are to helping you get new customers. Especially homeowners. If state and federal

Category iconSolar Marketing Review Tag iconsolar advocacy,  solar customer acquisition

Elon Musk

June 27, 2017

3 Reasons why Solar Installers Should Let Go of Elon Musk’s Coattails

More than one local solar installer has told me that they don't mind when SolarCity comes to their state for the first time. They're not really

Category iconSolar Marketing Review Tag iconElon Musk,  SolarCity,  Tesla

solar customer referral program

June 22, 2017

Customer Referral Programs Offer a Better Way to Get Solar Leads

Have you seen the stories about the residential solar downturn, especially in California? Well, if there has been a slowdown in sales, it's not

Category iconSolar Marketing Review Tag iconsolar customer acquisition,  solar lead generation,  SolarCity

email scammers

June 1, 2017

Solar Installers: Don’t Get Scammed by Fake SEO Gurus

Why are so many residential solar installers falling for scam emails offering search engine optimization? Maybe it's because they're not computer

Category iconSolar Marketing Review Tag iconblack hat SEO,  email scams,  search engine optimization

residential solar wordcloud

May 22, 2017

The Top 3 Things Homeowners Want from Solar Installers

In today's competitive market for residential solar, it's not enough for potential customers to hear from you that your company is awesome. In fact,

Category iconSolar Marketing Review Tag iconcustomer reviews,  pricing

death of Big Solar

May 17, 2017

As Big Solar Dies, Will Utilities Monopolize Residential Solar?

One of the most stunning developments in the residential solar industry recently has been the apparent death of Big Solar. By that I mean the large

Category iconSolar Marketing Review Tag iconDominion,  solar financing,  solar public policy,  utilities

solar inbound marketing

May 3, 2017

It’s Like Using Solar to Run A Coal Mine — You Can Do It, But Why?

On the Curren Group website we track the terms that people enter into a Google search that bring traffic to our website. Are you doing this too? It's

Category iconSolar Marketing Review Tag icondoor-to-door sales,  Solar Sales Leap,  solar scams

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Articles on Solar Marketing

  • High Volume Solar Marketing is Dead. Start Narrowcasting Instead.
  • Utilities Step Up Efforts to Stop Homeowners from Going Solar
  • A Bigger Threat to Solar Installers than Tariff on Imported Panels
  • Download First 6 Chapters of ‘The Solar Patriot’ for Free
  • Why Solar Installers Must Care More about Public Policy in 2018
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