We coached our tech-savvy client to redesign his own website, getting a fresh new look on an accelerated timeline and highlighting a planned blog. Then, to fill the blog, we trained his staff to write short, web-friendly articles and post them to the redesigned website.
The Frontier Culture Museum of Virginia hosts tens of thousands of visitors per year at several open-air installation of authentic farm buildings from the times and places that provided immigrants to the Shenandoah Valley of Virginia in the pioneer period. Tourists and school groups alike get immersed in history by visiting barns, farm houses and blacksmith shops manned by historical interpreters in period costume who portray life in Europe and Africa as it was lived in earlier centuries.
The museum’s website is a key resource for tourists and teachers planning visits, but an outdated design failed to convey the excitement of a visit to this unique attraction. So the Curren Group helped the museum’s director of marketing, who was technically savvy, to redo the whole site’s design, coaching him in the course of several in-person meetings through installing a new theme and configuring the design.
The result is a clean, modern design that demonstrates how the museum’s approach to the past is relevant and contemporary.