Last week we talked about why you should create a Facebook page. Today let’s talk about how to do that if you’re new to Facebook.
Making a Business Facebook Page
The nuts and bolts of making a beginner’s business Facebook page can be found in this easy-to-follow video tutorial from Facebook itself that just covers the basics. On the same page as that tutorial, on the left hand side, there are other tips for using Facebook for businesses.
Some of those basics are:
- You or a trusted someone in your business must first have a personal Facebook account in order to start a Facebook business page.
- Choose the category “local business” (unless you’re exclusively online).
- Fill out as much information as possible, including address, phone number, website, hours, etc. Be thorough!
- Add a profile picture and the header shot to give your page visual appeal.
- Ignore Facebook’s suggestion to take out an ad for your page for now.
- Ask as many of your Facebook friends as possible to both “like” and “follow” your page.
- Have your employees also share the page and ask for both likes and follows.
Simple Ways to Beef Up Your Facebook Page
We’ll talk more about how to easily, regularly, and powerfully use your business Facebook page to drive engagement and visits to your website. For now, these three simple things will help you go beyond the basics, so that there’s a little bit more for followers to find on your page:
1. Add some photo galleries.
If you’ve done solar installations, had a company party, attended a solar conference, been a sponsor of a craft beer festival or anything else, these can be added as a photo gallery. Just click the photos tab on your Facebook solar business page, and follow the user-friendly steps to upload and create individual galleries.
If the gallery is general, like “Our Installations” you can always add more photos to those galleries of newer installations as your solar business grows. And if they’re one-off galleries, like an event you sponsored, say, “Our Anytown Music Fest Booth,” these photos can be stand alone galleries that simply showcase your history and company culture.
Photos really add texture, character, and storytelling to your Facebook page — use them and watch your engagement with potential solar customers grow!
2. Add a Call-to-Action button.
Facebook’s “Create a Button” is the equivalent to a call-to-action, or CTA. Use it to prod your audience into doing something. I like the “Sign Up” or “Learn More” button option. For example, for Curren Media Group, one of our most popular e-books is “Stop Buying Solar Sales Lead and Start Making Your Own Better Ones.” On Facebook, I connected the “Learn More” button with the landing page on Curren Group that hosts the e-book. Voilà — another way to get our solar sales and marketing audience to our website.
If you don’t have a premium download offer yet, or an e-book, you could just start by using the sign-up button to drive customers to a page where you collect e-mails to start building your own e-mail list of leads. At the very least, add something there to build out your Facebook page a little bit more.
3. Commit to one Facebook post — or “social share” — per week day for now.
A lot of solar salesmen and solar businesses tell me that Facebook intimidates them. Or worse, that they’re afraid they’ll get “sucked in” and lose valuable rime better spent on work in the field. The Internet is a dangerous place of seduction what with all the viral kitten videos, sports stats, and click-bait photos of celebrities and “what they look like now!”
Ignore it! Get in and get out— that is to say, go on Facebook and make the post, share it, hit “like” on a few things in your Facebook feed, and then log the heck out!
I’m simply suggesting you set aside 3 minutes a day to post at least one thing to that Facebook page from or about your business, your latest install, about clean energy in general, or about your neighborhood, state energy policy, energy efficiency, or even about a popular local event where you and your company will be on hand. And if none of that satisfies, post about your favorite local craft beer, a new restaurant opening up in your town, or how you caught a fish “this big” — with pictures — on the bay this weekend. Just post something business-specific or company-culture related or meant to engage and entertain your followers with the larger spirit of who you and your company are.
You have to use that Facebook page.
Stay tuned to our solar marketing blog to learn more…
— Lindsay Curren, Creative Director, Curren Media Group