Here we offer healthcare and hospital marketing resources to help medical marketers thrive in a changing environment of Obamacare and more. Check out resources by topic:
- Website Design for Hospitals
- Hospital Social Media Strategy
- Inbound Marketing for Healthcare
- Healthcare and Hospital Marketing in the Age of Obamacare
Website Design for Hospitals
Hospital websites are crucial to reaching the public in a more dynamic healthcare environment. And the best sites connect well with a general audience.
Hospital Social Media Strategy
Hospitals: How to Create Your Social Media Plan
The right hospital social media plan can help a medical center reach its business goals in a more customer-focused healthcare marketplace.
Resources from Other Websites
- “10 Things Hospital Leadership Need To Know About Social Media And Marketing,” Forbes Magazine. Read article »
- “Slideshow: 12 Hospitals with Inspiring Social Media Strategies,” Healthcare IT News. Read article »
- Mayo Clinic Social Media Network. Visit website »
Inbound Marketing for Healthcare
“8 Examples of Brilliant Healthcare Marketing,” HubSpot.Sure, the healthcare industry may have once been considered a slow adopter to the world of inbound marketing, but it’s safe to say that these eight examples of true marketing brilliance are busy making up for lost time. Read article »
“6 Must-know Inbound Marketing Facts for Healthcare Leaders,” Hospital Impact.
It is no longer about selling a service-line product. Or even marketing a doctor. We must all shift our focus. It is about the consumer, that person who is looking for a relationship with healthcare providers who engage with them on a personal level, through many channels, across all of their experiences. Read article »
“How Hospitals Are Hustling as Health Content Creators,” Content Marketing Institute.
80% of Internet users go online to answer health questions. That creates a big opportunity for hospitals to provide an alternative to Google, Facebook or thousands of new health aps. Read article »
Healthcare and Hospital Marketing in the Age of Obamacare
“How One Hospital is Thriving in the Age of Obamacare,” Forbes Magazine.
To avoid getting squeezed by the Affordable Care Act, the Children’s Hospital of Philadelphia is marketing itself globally and has begun doubling as a venture capital firm. Read article »
“The Affordable Care Act’s Impact on Healthcare Marketing,” MarketingProfs.
Marketers will need to revamp their marketing strategy entirely to become much more consumer-focused. Read article »
“In Age Of Obamacare, Aetna Asks, ‘What’s Your Healthy?'” Forbes Magazine.
Interview with Robert Mead, SVP of marketing and communications. Read article »