Rooftop solar installers are hungry for sales leads. But most purchased leads convert at a low rate. To get higher quality leads, we advise solar companies to stop buying leads and start making their own leads on their own websites.
However, even if you do it right, online marketing can take months to start generating your own leads. In the meantime, solar installers may want to continue buying leads. To get the highest quality leads, we recommend the very short list of lead-generation vendors below that all follow the principles of modern permission marketing:
- They don’t buy garbage lists of people who may or may not be interested in solar from other vendors and then re-sell them to solar installers. Instead, they connect directly online with homeowners interested in solar.
- They don’t bully those homeowners into saying “yes” with obnoxious telemarketing calls or unwelcome home canvassing — no Glengarry Glen Ross–style high pressure hard sell. Instead, these companies attract solar buyers with attractive, helpful content, using the insanely effective approach of inbound marketing.
As a result, their leads promise to be much higher quality than the average solar leads sold by lead-generation vendors.
These companies have not paid us to recommend them and we receive no commission or other compensation from them. We merely recommend them as a public service to the rooftop solar community. And while we’re confident recommending these companies, we can’t guarantee their performance. As always, do your own research and compare your options. Click each logo to go to the site’s page for solar installers.
