As the solar market heats up in 2016, there will be no shortage of telemarketers and online lead generation vendors selling solar leads. But the competition is going to be fierce. To stand out from the crowd and keep from wasting their time on cold leads, solar installers will need to focus less on quantity and more on quality. Here we offer resources to help! It’s as simple as 1-2-3…
1. Where to Buy Quality Solar Leads — and Vendors to Avoid
The best solar leads are those that solar companies generate on their own websites through inbound marketing (see below). While you’re waiting for that to kick in, you can keep sales flowing by buying lists from lead generation vendors. But to avoid cold lists that just waste your time or even hurt your brand, make sure you work with high quality lead generation vendors.
2. Generate Better Solar Leads on Your Own Website
Leads you generate on your own website though solar inbound marketing are the highest quality. In general, organic referrals are 17,400% more effective at converting prospects into paying customers than any other form of media and, since they’re free, they’re much more profitable.
You don’t have to share these leads with other solar installers. Even better, the buyers have expressed an interest in your company directly, so you have the best chance to build a relationship of trust with them. When they’re ready to buy, these buyers are more likely to think of your company than of one of your competitors.
- Stop Buying Solar Leads and Start Making your Own
- Get More Solar Leads with a Savings Calculator Widget
- 6 Ways to Make Your Company Blog A Solar Lead Generation Tool
3. Cultivate Leads to Close More Sales
Getting good solar leads is just the start. Now, you have to cultivate those leads to maximize sales. Not everybody is ready to buy tomorrow. But when they’re ready to get solar, whether in a couple months or next year, make sure that they choose you. You can convert more leads to customers by building a relationship of trust.