The next step after generating leads is to convert those leads into paying customers. To accomplish this, you need two things: a lead nurturing strategy that will maximize your conversion rate, as well as a lead scoring system specifically tailored to your company, that will help you gauge a customer’s readiness to buy.
Because you have already captured lead information such as name, title and job role through lead generation strategies from calls to action to landing pages and special offers, you can effectively segment and nurture these leads through email, marketing automation and other channels.
We offer the online services you need for customer acquisition:
What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads a white paper, but still isn’t ready to become a customer? We can help you with the ins-and-outs of good subject lines, copy, layout and list segmentation. That helps us offer promotional strategies and lead nurturing workflows that drive traffic to your website, help convert visitors to leads and then recruit interested leads into customers.
This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stages of your company’s prospects. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that visitor a series of related emails. Alternatively, if they followed you on Twitter or visited your website’s pricing page, you might want to trigger a different message to reflect those different interests.
CRM Set-Up and/or Management
Keep track of the details about all the contacts, companies, and deals in your sales pipeline, and help turn those qualified leads into sales. We help your company see value in your marketing investment by turning those leads into paying customers. We can help you use your existing Client Relationship Management (CRM) system better or can set you up with a new CRM from HubSpot that’s both fully featured and easy for your whole sales team to use. A good CRM can facilitate sales by making sure your team has the right information at their fingertips to better engage with prospects after they are passed over from marketing.