Simply selling a product is only the first step. If you’re a smart car dealer, you don’t sell a customer just one car: you sell them five cars over 20 years. If a customer is happy with their experience with your company, they’ll become an advocate.
This means two things. First, brand loyalty. They’ll continue relying on your company for their needs, and even explore your other products and services, because you’ve given them the best overall experience.
Second, your delighted customers will tell others about their experience, recommending you to their friends, coworkers, and others who are looking for similar products or services—ultimately helping to generate new customers.
At the Curren Group, it’s our job to help our clients build up the kind of brand that people advocate for and associate with fierce loyalty and superior customer experiences.
We offer a variety of customer cultivation services:
The best way to figure out what your customers want is by asking them. We help you use feedback and surveys to ensure you’re providing customers with what they’re looking for.
A website built with smart content technology presents visitors with different content based on a number of factors, such as buyer persona or lifecycle stage. For example, an unknown site visitor may see a welcome message, while a current customer sees content based on their past interests.
Provide your known visitors with customized content tailored to their interests and challenges. Smart text can be used on websites, landing pages and even in email. Smart text personalizes the digital experience by using captured information such as first name, company name, or even favorite color.
Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content. It helps to use an integrated platform to manage your social conversations in one place.