Once you’ve successfully driven traffic to your website, the next step is to separate the casual visitors from the ones with a genuine interest in your company and what you offer. To do this, we help our clients create more in-depth content such as white papers, ebooks, and webinars, as well as landing pages specifically designed for lead generation.
Potential customers who are interested in this content will be willing to share their con- tact information in order to gain access. We set up landing pages and strong calls to action, helping our clients use these tools to glean potential customers’ names, basic contact information, and the specific area or topic that they’re interested in, in order to generate qualified leads.
We offer services to help you bring in not just any leads, but the right leads, qualified and ready to buy:
Once you’ve gotten an audience interested in your brand, it’s important to channel that interest into action. Therefore, every blog or other piece of content should feature a call-to-action at the end. Calls-to-action are buttons or links that encourage visitors to your website to take the next step: “If you enjoyed this blog, download this white paper that covers the topic in more depth,” or “Hear from an expert on the subject by attending a webinar.” If you don’t have calls-to-action on your website or if your calls-to-action aren’t enticing, they won’t generate leads — so you must offer things that your potential customers really want.
Landing Pages & Form Creation
A landing page is where the offer in the call-to-action is fulfilled. When website visitors fill out a form on a landing page for the first time, whether it’s to download a white paper, attend a webinar, or something else, then you get their contact information and can begin the process of converting them into a sale. Landing pages are the key to using your website for lead generation for your company.
Successful sales teams keep track of the leads their converting in a centralized marketing database and we can help. Having all your client data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise. It also helps you optimize your future interactions to more effectively attract, convert, close, and delight your ideal customers or buyer personas.