It’s vital to track your results throughout the entire marketing process. Having clear analytics that show the ROI of your efforts not only helps you improve your strategy; it also helps you illustrate that your marketing efforts have value for your company.
We help our clients answer key questions:
- Do you have a clear picture of your company’s sales funnel?
- At what rate are organic leads converting into customers compared to leads acquired via paid advertising campaigns?
- Of the people visiting your website every month, what percentage of them become qualified leads, and how many of them become new customers?
Knowing and understanding this information can give you a better idea of what’s working, and what’s not, in your inbound marketing strategy, and help you refine your marketing strategy based on the results.
Our clients rely on the Curren Group to track all of these factors and many others in order to help them improve tactics and generate more revenue for their company.
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