Let’s open with a joke:
Do you know the best place to hide a dead body? On the second page of Google search results.
You already know that you need to do well in search engines to get traffic to your website, since 93% of all online experiences begin with a search engine. But did you know that 75% of users never scroll to page two? And, that 70%-80% of web surfers ignore paid ads? (Source)
This means you need to do well in organic search results, not ads. And that means getting your site as close to the top of a search as you can.
But that doesn’t happen by accident. It happens by optimizing your website for search engines.
Not Your Father’s SEO
But SEO isn’t what it used to be. Gone are the days of writing text for computers rather than humans, as the (somewhat dated) graphic below shows:
If this was true a few years back, it’s doubly true today. After about a gazillion algorithm updates, Google is now able to understand natural language almost as well as humans do. In fact, website pages written in ordinary English may do much better in search results than pages awkwardly cobbled together around repeating keyword phrases.
That’s why we don’t waste your money with goofball tricks that won’t get you any traffic and may even earn you a penalty from Google.
You know what they are: buying inbound links, keyword stuffing and creating unnecessarily complicated navigation menus with enough pulldowns to make your head spin.
Your human readers have always hated anything that makes your website harder to use. And today, tricks like that don’t even work for search engines, if they ever really did.
Since we know that content is king in SEO these days, we get you more web traffic through awesome text, images and multimedia that your audiences want to see and that Google will notice too.
SEO needs to happen in two phases:
- First, when your website is launched or revised. You need to use the right words and graphics to appeal to both customers and members of the news media and increase your chances of appearing in page one of their Google search.
- Second, SEO needs to happen on a regular basis after your website is launched or revised. Depending on the size of your company, every day or every month, you need to add new content that’s relevant to your customers and the news media. That’s the only way to get on top and stay on top of Google searches.
Want to know more on how to do SEO that really works? Contact us. If your company sounds like you have potential to get onto page one of a Google search, we’re happy to do a free consultation with you by phone.