Let’s open with a joke:
Do you know the best place to hide a dead body? On the second page of Google search results.
You already know that you need to do well in search engines to get traffic to your website, since 93% of all online experiences begin with a search engine. But did you know that 75% of users never scroll to page two? And, that 70%-80% of web surfers ignore paid ads? (Source)
This means you need to do well in organic search results, not ads. And that means getting your site as close to the top of a search as you can.
But that doesn’t happen by accident. It happens by optimizing your website for search engines.
Not Your Father’s SEO
But SEO isn’t what it used to be. Gone are the days of writing text for computers rather than humans, as the graphic below shows:
Today, after about a gazillion algorithm updates, Google is now able to understand natural language almost as well as humans do. In fact, website pages written in ordinary English may do much better in search results than pages awkwardly cobbled together around repeating keyword phrases.
That’s why we don’t waste your money with goofball tricks that won’t get you any traffic and may even earn you a penalty from Google.
You know what they are: buying inbound links, keyword stuffing and creating unnecessarily complicated navigation menus with enough pulldowns to make your head spin.
Your human readers have always hated anything that makes your website harder to use. And today, tricks like that don’t even work for search engines, if they ever really did.
Since we know that content is king in SEO these days, we get you more web traffic through awesome text, images and multimedia that your audiences want to see and that Google will notice too.
Our 4-Step Process for SEO
To make your content king of the online search, we employ a time-tested four-step process proven to deliver results:
- We develop Buyer Persona Profiles of your 3-5 ideal customers
- For each Persona, we develop a list of a dozen or more keywords that she already uses to find your product or service
- We optimize your existing content for this persona, judiciously using these keywords in a natural way that’s never forced
- We create new optimized content from scratch, tailored just to what your Buyers are looking for and using the language that they use to talk about it
Using this proven method, we’ve helped dozens of websites, including our own, make it to the first page of a Google search for their terms that generate not just traffic, but the right kind of traffic. That is, the people most likely to convert into new sales leads, prospects and customers.