Today, a solar or wind company website needs to do more than generate sales leads or support your outside sales team. It needs to talk to reporters and bloggers too.
Solar, wind and energy efficiency are bigger news today than ever. While companies in more established industries have to rely on paid media for much of their marketing communications, clean energy companies can take advantage of earned media.
That’s because, unlike businesses that sell such products as cars, clothes or refrigerators, clean energy companies are big news.
But most solar, wind and energy efficiency companies don’t get the coverage they deserve in the news media. That’s because those companies aren’t media-friendly.
And since most stories on TV or in a newspaper start with a Google search by a reporter, the reason why most clean energy companies don’t get much media coverage starts with their website.
With our experience in news media relations and PR, we help optimize and develop websites to appeal to both potential customers and members of the news media.
Our Five-Step Process
Our proven six-step process can make your new website into a machine that helps you get noticed by reporters and bloggers. And we can get it online in 90 days or less:
1. Strategy and Plan
We build a plan to help your website get attention from busy reporters and top bloggers. That means more than creating an online Press Room with news releases and downloadable photos. It means presenting everything about your company and its offerings as newsworthy.
Once we target the news media most likely to cover your company now and in the near future, we gather the content you’ve already created. Text and images can come from your current website, your print brochure, ads, white papers, and even emails sent by your sales team. Then, we edit and combine this content with new material we create to fill your website with stuff that reporters and top bloggers will find worth covering.
After reviewing websites for your competitors and other clean energy industry leaders relevant to your company, we then recommend a visual design approach to you. Using your thoughts, we put together a beautiful look and feel that you’ll love and a user experience that your potential customers and reporters alike will find easy and appealing to use.
Once we have a plan to provide the best experience to your customers and members of the news media, we then let loose our programmers to geek out on making the vision a reality.
5. Test and Launch
We test your new site on half a dozen web browsers running on dozens of different devices, from desktop computers with screens two-feet wide to iPads and other tablets, to iPhones and all major models of Android phones. When the big day comes to launch, you can pop the cork on a bottle of bubbly while we let the world know that you’re now online stronger than ever and ready to sell even more solar.