Today, you need more than a “free solar assessment” form on your homepage.
In the old days, a solar company’s website was just an online brochure. Pretty but passive. The only thing interactive about it was a form at the top of the homepage offering a “free solar assessment” in exchange for the visitor’s contact information.
Too bad almost nobody filled out the form.
Today, the website of a residential solar installer or a commercial solar developer can be so much more. It can actively reach out to people on the Internet even while you sleep to turn strangers into website visitors and then into sales leads.
To help the solar industry do more online, we don’t just build websites. We engage our clients in a process to help them meet their goals. Then, we develop a plan to use the web and inbound marketing to help solar companies get enough new business to make their website earn more than it costs to build.
Our Six-Step Process
Our proven six-step process can make your new website into a relentless lead-generation machine. And we can get it online in 90 days or less:
1. Strategy and Plan
Starting right to help your website help your business. First, we talk with you about your business goals, what solar buyers you really want to reach and the challenges you’ve faced in your online marketing in the past. Then, we come up with 3-5 Solar Buyer Persona Profiles and an Action Plan to reach them all through your new website.
Once we know who you want to reach the most, we gather the content you’ve already created. Text and images can come from your current website, your print brochure, ads, white papers, and even emails sent by your sales team. Then, we edit and combine this content with new material we create to fill your website with stuff that your Solar Buyer Personas want to see.
After reviewing websites for your competitors and other solar industry leaders relevant to your company, we then recommend a visual design approach to you. Using your thoughts, we put together a beautiful look and feel that you’ll love and a user experience that your Solar Buyer Personas will find easy and fun to use.
Once we have a plan to provide the best experience to your visitors and generate the most leads and conversions, we then let loose our programmers to geek out on making the vision a reality. To the world’s biggest and best content management system, WordPress, we add industry-leading security to protect you from bad guys along with a powerful analytics system to measure your website’s ROI.
5. Lead Generation System
Most solar companies think that the ol’ “free solar assessment” form is enough to get leads online. But to get your visitors to give up their digits these days, you need to offer them something more valuable in exchange than a sales call. Instead, give them something they really want, like an e-book with helpful advice. So, for each Solar Buyer Persona, we create an e-book just for them. Then, we build in a call-to-action graphic, a landing page, a contact form, a download page and email followup, along with analytics behind the scenes so you can track your leads.
6. Test and Launch
We test your new site on half a dozen web browsers running on dozens of different devices, from desktop computers with screens two-feet wide to iPads and other tablets, to iPhones and all major models of Android phones. When the big day comes to launch, you can pop the cork on a bottle of bubbly while we let the world know that you’re now online stronger than ever and ready to sell even more solar.