These days everybody is a publisher.
You’re probably not in the media business. But with social media transforming not just the web but also how companies and groups deal with their audiences in the offline world, your best marketing is word of mouth. And that means you need to establish yourself as a likeable authority in your field.
It doesn’t matter if that business is computer chips, poker chips or potato chips. It doesn’t matter if your customer is a consumer or another business.
To become an authority, you have to gain your audience’s trust. You do that by establishing credibility. Show your expertise by commenting on trends, answering questions and giving helpful hints. Even busting common myths.
But experts can make people feel intimidated. That’s why you also need to be likeable.
You do that by your manner. In person it’s a warm smile and the ability to listen. Online, it’s not so different. You need to be approachable. Do that through the tone of your language and the mood of your graphics, for example.
The best place to show your likeable authority online is by putting out a regular blog. So, you want your blog to be both helpful and entertaining. That’ll make people share it with their friends on Facebook, Twitter and LinkedIn. And that will get you word-of-mouth advertising that money can’t buy but is extremely valuable.
- We can write your blog for you, either under our name or yours.
- We can help set up your blog and then coach you on how to keep it going with minimum effort and maximum return.
Either way, we can help you blog to enhance your reputation with your customers. That means the next time they want to buy, they’ll think of you first.
We can also help you blog to do better with search engines. You know, so that you can get on page one of Google (where everybody looks), instead of page three (where nobody looks).
So, welcome to your new life as a publisher. Don’t worry — we’re happy to help.