As the price of solar continues to fall, installers can escape the race-to-the-bottom with other ways besides low prices to stand out from competitors.
Despite branding efforts by big solar companies such as SolarCity and SunPower, brand recognition among consumers still appears to be low.
When big national brands come to town, local solar installers should not try to play the big companies’ marketing game. They should be hyper-local instead.
With the media full of stories about solar scammers, residential solar installers need to show that they’re trustworthy to make the sale. Here’s how.
The About Me page is the heart of your website. It’s easy to create but will only be effective if you avoid common mistakes.
Privacy marketing is where companies attract business with customer-friendly privacy policies. This is how they’ll do it in 2015.