Racing to the Bottom Solar keeps getting cheaper all the time. That sounds like good news for customers, with solar becoming more affordable. Lower
Nobody’s Heard of Your Brand of Solar Panels
"I'd rather fight than switch," said no American consumer ever about any brand of solar panels. Or about any big solar installer either. Not
The #1 Way Local Solar Installers Can Compete with SolarCity
In the last couple weeks, I've spoken to three residential solar installers from Long Island alone. They're telling me that with new NYSERDA
3 Ways Solar Installers Can Protect their Reputation from Bad Apples
If you work for a solar contractor, you might think that your biggest enemy is your local utility monopoly. They may take forever to hook up your
How to Create a Killer “About Me” Page [Infographic]
As an author, your brand is your identity, and it should be your goal to do everything you can to elevate and grow your brand. Unfortunately, a lot
What’s Next for Privacy and Marketing
“I think we will finally see privacy going public.” That’s what Gareth Kay, founder of marketing consultancy Zeus Jones San Francisco, said of how