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branding

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September 24, 2017

This Solar Installer Offers a ‘Premium’ Experience. Should You Follow Suit?

Racing to the Bottom Solar keeps getting cheaper all the time. That sounds like good news for customers, with solar becoming more affordable. Lower

Category iconSolar Marketing Review Tag iconbranding,  ION Solar,  Utah

Tareyton ad

August 30, 2016

Nobody’s Heard of Your Brand of Solar Panels

"I'd rather fight than switch," said no American consumer ever about any brand of solar panels. Or about any big solar installer either. Not

Category iconSolar Marketing Review Tag iconbranding,  SolarCity,  Sonnen,  SunPower,  Tesla

local solar installer

July 7, 2016

The #1 Way Local Solar Installers Can Compete with SolarCity

In the last couple weeks, I've spoken to three residential solar installers from Long Island alone. They're telling me that with new NYSERDA

Category iconSolar Marketing Review Tag iconbranding,  local solar installers,  SolarCity,  Unique Selling Proposition

solar installers reputation

June 29, 2016

3 Ways Solar Installers Can Protect their Reputation from Bad Apples

If you work for a solar contractor, you might think that your biggest enemy is your local utility monopoly. They may take forever to hook up your

Category iconSolar Marketing Review Tag icon#SolarFail,  branding,  Edison Electric Institute,  Federal Trade Commission,  Solar Energy Industries Association,  solar scams

About Me page

March 16, 2016

How to Create a Killer “About Me” Page [Infographic]

As an author, your brand is your identity, and it should be your goal to do everything you can to elevate and grow your brand. Unfortunately, a lot

Category iconInteractive Marketing Tag iconbranding,  infographic,  web design,  writing

January 20, 2015

What’s Next for Privacy and Marketing

“I think we will finally see privacy going public.” That’s what Gareth Kay, founder of marketing consultancy Zeus Jones San Francisco, said of how

Category iconInteractive Marketing Tag iconbranding,  cybersecurity,  Hannah Shtein,  marketing,  privacy

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Articles on Solar Marketing

  • High Volume Solar Marketing is Dead. Start Narrowcasting Instead.
  • Utilities Step Up Efforts to Stop Homeowners from Going Solar
  • A Bigger Threat to Solar Installers than Tariff on Imported Panels
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  • Why Solar Installers Must Care More about Public Policy in 2018
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