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California

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Utility attack on solar power

April 6, 2018

Utilities Step Up Efforts to Stop Homeowners from Going Solar

Monopoly electric utilities are finally taking solar power seriously. That's good news when it means that these energy giants are using their huge

Category iconSolar Marketing Review Tag iconCalifornia,  electric utilities,  Florida

solar selling door-to-door California

January 17, 2017

Is Selling Solar Door-to-Door Dead In California?

I've written elsewhere why selling solar door-to-door is a terrible way to make a living. Maybe D2D sales worked for solar in the past, especially

Category iconSolar Marketing Review Tag iconCalifornia,  door-to-door sales

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Articles on Solar Marketing

  • High Volume Solar Marketing is Dead. Start Narrowcasting Instead.
  • Utilities Step Up Efforts to Stop Homeowners from Going Solar
  • A Bigger Threat to Solar Installers than Tariff on Imported Panels
  • Download First 6 Chapters of ‘The Solar Patriot’ for Free
  • Why Solar Installers Must Care More about Public Policy in 2018
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